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I wanted to move away from the old logo of the gallery. The gallery specializes in glicee prints by artists such as Coop, Shepard Fairey, Pizz, Clayton Brothers.
So I wanted to exploit the eccentric nature of the art by using a circus-cum-western look to the logo. To seperate its identity from other galleries.
I would apply this logo to a very eccentric corporate identity. To reflect the art and its buyers.
Sock it to me!