New to Typophile? Accounts are free, and easy to set up.
Movie Production Company Logo
Posted by TKDesign in
16 Mar 2010 — 5:25am
16 Mar 2010 — 5:25am
Looking for general feedback. Anything you would change with this logo? Any advice would be appreciated. Thanks in advance.
| Attachment | Size |
|---|---|
| truebearing.gif | 7.8 KB |
User login
Support our Sponsors
16 Mar 2010 — 6:25am
Not sure about the cut of the branch of the r.
16 Mar 2010 — 7:18am
Thanks riccard0. Should I use more of a Helvetica "r"? You'd like to see it vertical?
I'm finding it difficult to get the spacing perfect in "true"
16 Mar 2010 — 7:52am
Considering they're both next to vertical stems, I think they would be better Helvetica-like.
That should make easier to space "true" too.
Also I would try to loose a bit the vertical spacing too.
16 Mar 2010 — 8:48am
To me the type is a bit of a mess. I see random cuts to most of the letters and none of it lends any flow. The curved cut on the 'g' is especially unsettling to me. It looks like you started with Arial which isn't the most solid ground from which to start.
16 Mar 2010 — 9:25am
Way to much detail... This logo is more of a clipart than an actual logo.
16 Mar 2010 — 9:41am
exactly what I needed to hear!
16 Mar 2010 — 11:16am
I also think, with the "leading" so much smaller than the letterspacing, it looks a little sat-upon.
16 Mar 2010 — 1:32pm
I'll second eliason's comment. I was thinking it might look better with tighter letterspacing--that, and PICTURES seems to be way too close to BEARING.
It's so clustered and compact, I and the type need some breathing room .
16 Mar 2010 — 2:52pm
late chime in but yes...lose the detail.
think more abstract(ly) about the meaning of true bearing.
good luck, and keep us posted.
----------
Paul
Design Studio Melbourne
17 Mar 2010 — 8:09am
I'm amazed at all of the feedback. Thanks everyone. Here is my first stab at a redesign.
17 Mar 2010 — 2:25pm
I'm seeing more of a stopwatch now.
Also, I wonder whether you're trying to recreate something more photorealistic based on the flashy and expensive film production company logos you see at the beginning of films...I'd forget that for now and try and work out exactly how you want to say what you want to say.
i.e, it doesn't have to be a literal "oh riiiiight, it's a compass cause it's about bearings" concept.
sailing, landscape, discovery, shifting view/perspective/location etc etc etc
Paul
----------
Design Studio Melbourne
17 Mar 2010 — 3:27pm
Thanks Paul. You're right in that I'm thinking about the awesome intro animation of a compass spinning then stopping and melting into the logo.
I knew the stopwatch would become an issue.
As for the meaning of the compass and name. The client wanted a logo that showed the direction from Hollywood to Ottawa (Where the company started). I know he and his partner like the compass idea so I would have to sell them pretty hard on something else. I'll try harder to think about it outside the box.
18 Mar 2010 — 7:35pm
you might consider some older style compass designs, like these:
http://www.techhui.com/events/event/listByDate?date=2009-05-30
http://castalinecharters.com/ist2_3521199_old_wind_rose_compass.jpg
the compass is more of a star. Looking more like a star could definitely be a plus too, like the company produces stars lol. it'd be a very subtle subconscious design element, maybe.
18 Mar 2010 — 9:44pm
In land navigation, a bearing is the angle between a line connecting two points and a north-south line, or meridian.[1]. Bearings can be measured in two systems, Mils and Degrees.
24 Mar 2010 — 12:24am
The client wanted a logo that showed the direction from Hollywood to Ottawa (where the company started). I know he and his partner like the compass idea so I would have to sell them pretty hard on something else.
Looking more like a star could definitely be a plus too, like the company produces stars lol. It'd be a very subtle subconscious design element, maybe.
I think you've got a good start and a few interesting design directions to choose from. I also think you should develop and sell the compass mark by itself instead of clumsily trying to lock it in with some random typeface. Choose a typeface later when a mark has been decided on.
5 Apr 2010 — 4:15pm
Here is my latest development from your feedback and trying to simply and be less obvious.
Any thoughts?
5 Apr 2010 — 4:20pm
I'm digging what this carries at the moment...obviously needs to be put in some sort of context...but I'm liking. It also seems to be point downward...which probably isn't a good thing.
MORE MORE MORE!
Paul
---------
Design Studio Melbourne
5 Apr 2010 — 4:33pm
In context:
Helvetica is there because that is what the client wanted but I am going to look for something else yet similar.
5 Apr 2010 — 4:47pm
Now you're really getting somewhere!
5 Apr 2010 — 5:10pm
http://logopond.com/gallery/detail/83376
5 Apr 2010 — 5:31pm
It's close but really not the same. This is a star and elements of a compass. I'm comfortable with the similarity.
5 Apr 2010 — 5:45pm
I have to admit I didn't see the arrow until ratbaggy said it was pointing down.
5 Apr 2010 — 6:35pm
> I'm comfortable with the similarity.
It's your call. In any case do make sure you know the story behind that logo. It was designed by one logo designer for another, and latter happened to be a fraud and made a big fuss when he got caught. I am sure the ripples from that incident will eventually subside, but there is still a plenty of people in the logo design community who react nervously to that logo. This is in part why I remembered the logo in the first place.
5 Apr 2010 — 6:33pm
By the way, that's a very nice type. It's like rounded Akzidenz. It's not Alte Haas by any chance, is it?
5 Apr 2010 — 6:52pm
I tried to read up on the story but I'm not sure exactly what happened. From what I understand, the logo was used by a designer that would steal stock art and make logos from them. Is that the story?
I had never seen that logo until you showed me. Is mine that similar? The lines are not at 90 degrees nor is there an inner arrow. Those are 3 pieces of a compass rose that I illustrated myself, inspired by the art shared by "ishbog" above.
Yes the type is Alte Haas. I love the rounded corners so much. There is a company called Fido that does all of their promotional pieces with this style of type. I'm not sure if it is Alte Haas exactly.
Can you suggest a type like this one that is bit more unique?
5 Apr 2010 — 7:05pm
I think it's fairly distinct enough to not conjure association with Relevant. The comparison didn't cross my mind until it was brought up, and I think the audience and industry this is for is separated enough that 98% of people who see it won't make the association either.
5 Apr 2010 — 7:35pm
I wouldn't worry about comparing it to logomotive's mark.
I really like where this logo is going.
Given the angularity of the mark and the point it makes, I think modifying the face to have sharp corners might be something to explore.
5 Apr 2010 — 7:38pm
can also see this being built as a kind of abstract 3d model too...
infact, maybe that would give it a nice point of difference, just a different view of the compass points i.e, 3/4 front view.
5 Apr 2010 — 7:50pm
or wait... A CROWN!
5 Apr 2010 — 10:37pm
> Can you suggest a type like this one that is bit more unique?
Perhaps have a look at Mentone? Alternatively, and I realize it's a heresy, you can take any font and simply add a stroke around it with rounded joints.
BTW I know of Fido and I really really like their slightly rounded font. I am too not sure if it's Alte Haas. It looks like it, but given the size of Fido I think they are more likely to commission the replica than to use an (effectively) abandoned font.
(edit)
Here's what I meant by adding a stroke to round the type. Top is Alright Sans Medium, bottom is Alright Sans Regular padded with stroke with rounded corners. You can see some distortion in letterforms, especially in /r/ and /e/, but it is not that bad.
6 Apr 2010 — 4:18am
Given the angularity of the mark and the point it makes, I think modifying the face to have sharp corners might be something to explore.
I second that.
15 May 2010 — 11:28am
Back from the grave...I've found a typeface (breuer) that I am happy with although once I buy it, I plan on changing the angle of the ascenders on the "t" and "b" to match the angle of the mark. I'm just not sure which weight is best so I ask for your two cents.
Bold/Regular
Medium/Light
Right now I feel that Medium/Light matches the mark best.