Complementary Typeface for custom script wordmark

oliverbarrett's picture

Greetings all. First time poster. I've trying to find a pairing face for a custom wordmark that I've done for a mixed martial arts company (yuck, I know). The wordmark is comparable to something like the ford logo. I can't seem to think of anything that really works well enough for me to present.



penn's picture

Can you post an image of the logotype? It might be easier to generate ideas if we can look at it.

oliverbarrett's picture


penn's picture

Forgot to ask before, but what will the pairing typeface be used for? A tagline? Body copy in brochures? On the web? Sans or Serifed or either?

oliverbarrett's picture

taglines, body copy in catalogs and web. I'm up for either sans or serifed.

oliverbarrett's picture

something like syntax seems to be working for me.

penn's picture

To get the ball rolling and not knowing exactly what they're going for (modern/clean, funky/interesting, etc.), I'll throw a few out there.

[Bad link] might be an interesting companion serif

[Bad link] is a strong, modern slab

[Bad link] is a sans with interesting roundness to it that might work

And then there's always Futura that pairs well with the name


oliverbarrett's picture

Futura condensed seems to be working pretty well. It's a big aggressive, which fits the target audience. Thanks for the help.

Nick Shinn's picture

The "r" looks a bit thin.
I would remove the spur on the left stroke and make that thinner, while thickening the right stroke and adding a spur to that.
Also make the right stroke of the "r" closer to x-height.

oliverbarrett's picture

hmm...I agree with making the left stroke thinner and the right one thicker, as well as moving the right stroke closer to the x height. I think the spur should stay where it is though, the rest of the characters have a spur on the left, but maybe the contrast is a good thing?

I certainly appreciate the feedback.

riccard0's picture

I would join the u+r just like the u+t: now I almost see a w.

oliverbarrett's picture

I was concerned about the possible 'w' being visible. I showed it to a number of people and it didn't seem like a big deal. Do you really think it is? It would take a lot more time to fix that.

riccard0's picture

It's that the thinner stem of the r is very rigid compared to all other letters.

.00's picture

mixed martial arts company (yuck, I know)

I'm sorry but I don't share your feelings here.

Tomi from Suomi's picture

Has anybody looked at those counterspaces? Now that I saw them, It's hard (sic) to think this logo for MMA. Special attention (sic) to o-r counter…

It could be just me, though.

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