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Complementary Typeface for custom script wordmark
Posted by oliverbarrett in
3 Mar 2010 — 8:05am
3 Mar 2010 — 8:05am
Greetings all. First time poster. I've trying to find a pairing face for a custom wordmark that I've done for a mixed martial arts company (yuck, I know). The wordmark is comparable to something like the ford logo. I can't seem to think of anything that really works well enough for me to present.
Suggestions?
Thanks.
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3 Mar 2010 — 8:14am
Can you post an image of the logotype? It might be easier to generate ideas if we can look at it.
3 Mar 2010 — 8:23am
thanks
3 Mar 2010 — 8:30am
Forgot to ask before, but what will the pairing typeface be used for? A tagline? Body copy in brochures? On the web? Sans or Serifed or either?
3 Mar 2010 — 8:33am
taglines, body copy in catalogs and web. I'm up for either sans or serifed.
3 Mar 2010 — 8:50am
something like syntax seems to be working for me.
3 Mar 2010 — 9:10am
To get the ball rolling and not knowing exactly what they're going for (modern/clean, funky/interesting, etc.), I'll throw a few out there.
Quiroga serif might be an interesting companion serif
Vitesse is a strong, modern slab
Apex Sans is a sans with interesting roundness to it that might work
And then there's always Futura that pairs well with the name
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penn
3 Mar 2010 — 9:16am
Futura condensed seems to be working pretty well. It's a big aggressive, which fits the target audience. Thanks for the help.
3 Mar 2010 — 9:29am
The "r" looks a bit thin.
I would remove the spur on the left stroke and make that thinner, while thickening the right stroke and adding a spur to that.
Also make the right stroke of the "r" closer to x-height.
3 Mar 2010 — 9:43am
hmm...I agree with making the left stroke thinner and the right one thicker, as well as moving the right stroke closer to the x height. I think the spur should stay where it is though, the rest of the characters have a spur on the left, but maybe the contrast is a good thing?
I certainly appreciate the feedback.
3 Mar 2010 — 10:09am
I would join the u+r just like the u+t: now I almost see a w.
3 Mar 2010 — 10:23am
I was concerned about the possible 'w' being visible. I showed it to a number of people and it didn't seem like a big deal. Do you really think it is? It would take a lot more time to fix that.
3 Mar 2010 — 10:41am
It's that the thinner stem of the r is very rigid compared to all other letters.
3 Mar 2010 — 12:34pm
mixed martial arts company (yuck, I know)
I'm sorry but I don't share your feelings here.
3 Mar 2010 — 2:09pm
Has anybody looked at those counterspaces? Now that I saw them, It's hard (sic) to think this logo for MMA. Special attention (sic) to o-r counter…
It could be just me, though.