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I know this may be a custom font, but I've been looking for a typo with small E used in this logo.
The same E was once used by Adidas for their seasonal promotion font.
If you want Sans-Fonts with this upright italic e, have a look at this list which starts at Anivers.
Thank you, Renko..
But using WhatTheFont, Identifont, FontID, I always came up with Anivers too, but that's not exactly the e I was looking for.
I know Adidas (I think sometime last year, or two years ago) used it for their temporary promo typo, so it wouldn't be as custom-made as we think it is..
Just another argument.. :)