Adriana's Finest Fresh greens and herbs

adrig2000's picture

Here is the latest version incorporating the suggested changes.

gareth's picture

Perhaps then you could illustrate droplets of blue water at the base of the right leaf. To give that reference. And lose the gradient.

I have a bias against gradients in logos.

Love the type used, but there is a shift in the weights.

Lose the sun logo.
good luck!

aluminum's picture

I'd say the blue circle doesn't hint at hydroponics either. I agree with Kumbuniko...perhaps incorporate a droplet into the image. Remember, less is don't need the extra horizontal rules or the gradients or the outlines. simplify, simplify, simplify! ;o)

Chris Rugen's picture

I agree with the others. Ditch the gradient, less is more, use some water droplets. I like the funky Art Nouveau font the most.

You seem to have two visual/conceptual threads that aren't weaving together smoothly: 1) modern, clean, simple; 2) funky, friendly, perhaps homegrown. I'd choose one and run with it.

If hydroponics are important to the client, then focus on what that means: growing in a water/nutrient solution rather than dirt, i.e. plants from water. That could generate some interesting visuals right there.

Chris Rugen's picture

Or perhaps what would be good is to separate and explore the two concepts individually.

hrant's picture

I think this is definitely an Art Nouveau project. And the letterforms are rich enough in that genre that gradients can only take away from it.

Can you make two leaves that look like "A" and "F"? (Sorry, I'm sounding like a dumb client now...)


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