Font suggestions

rikardr's picture

I am working on putting together new packaging for a management consulting corporation. It must appeal to a younger client base (18-25) while not alienating the existing client base (45-60 age bracket). The key words for the brand are ACTION, SUCCESS and WINNING. The current font used is Eras, which is not fresh although does have a sense of action. I would like to get any suggestions on a serif and sans-serif pair based on the above criteria. Any opinions are appreciated.

xo's picture

Something modern, something slightly bolder than usual. Hmm....

rikardr's picture

I like Avenir, but don't know that it is the best choice. I would like a font that has a full body--light, regular, bold, etc. One I was looking at is Pill Gothic. Another was Politica.

Igor Freiberger's picture

Axel for sans and Utopia for serif.

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