(x) Display sans with small serifs on "Creation" movie poster- Grant Avenue {Demi Hopkins}

Bald Condensed's picture

Anybody know what typeface was used on this version of the Creation movie poster? I increased the contrast a little to make it clearer.

bowfinpw's picture

I wanted it to be a different answer than Friz Quadrata, but I do think that is the closest font I could find that might have been a starting point. It has been re-drawn to straighten edges (the N for example) and make the serifs more triangular. The R is completely new.

The best alternative I could find was Font Bureau's Grand Central, which I could imagine being produced in an ultra weight that could look like this. It even has similar underlying R, E, and T shapes, but the C and A are a stretch (even if you were with me to this point).

Considering what I have just written, my answer would be "custom, inspired by Friz Quadrata".

- Mike Yanega

dezcom's picture

TF Arrow?

Never mind, I am way wrong on that one!

Florian Hardwig's picture

Also reminds me of LHF Hensler or Modesto – but they aren’t really very close.

Sye's picture

I see echos of Goudy Sans and ITC Chino Display here... but both are far off. Have you contacted the studio who did the poster?

Bald Condensed's picture

I did. This just in from Demi Hopkins, Creative Director at Carnival Studio:

> Hi Yves,

Its nice to hear my Creation poster has been noticed out there. I put considerable effort into the typography on this one and used OTF features where possible to create something a little unique.

The main typeface used (title treatment, surnames, director credit) was Grant Avenue (Umbrella Type) and the secondary typeface was Hoefler Text with its beautiful swash italics.

bowfinpw's picture

Well, at least that explains why searching at MyFonts didn't expose it ;-)

- Mike Yanega

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