Typography to convey Marilyn Monroe

newbie_chez's picture

I need to make a typographic statement for this neophilic question: "Is Scarlett (Johansson) the new Marilyn Monroe?". I am trying to capture some of the speculation how people are hailing this actress the new Marilyn, especially as she bares more than a passing resemblance to her: the hair, full lips, curvy figure, glamour beyond her 19 years. When she wore a white satin dress to the Bafta awards, she was on the cover of many newspapers who put their pictures next to each other and made comparisons.
This is not for commercial use, I am a student and would appreciate any advice on how to convey this using pure typography and/or images. I am just finding it difficult to start, and even though these designs wont be sold, I also feel wary about using existing photos of Marilyn (copyrights etc). The design will be screenprinted onto a large tea towel so any imagery I would use of Scarlett/Marilyn I would want to be 2 colours max, but iconic enough - her lips or a Warhol type print of her face/ use of silhouettes. I have been looking at her movie posters but don't merely want to rip one off. I do want to include some of that vintage Hollywood glamour, but also the question of whether Scarlett is the our answer to Marilyn for 2004?!
There is the idea of clones and today's stars styling themselves as the older Hollywood legends - to increase their status perhaps?

I could also do the statement "Puppies are the new babies" - using type or image. I am referring to the trend of mainly celebrities using puppies as the latest A-list accessory, think Paris Hilton, Legally Blonde. I would appreciate any thoughts or advice that might help, as it would be interesting to see how typographers would approach this brief. ..

newbie_chez's picture

Note to admin: SORRY posted it 5 times, it kept saying it didnt go through, Feel free to delete previous threads.

aluminum's picture

We *REALLY* need to fix this discussion board software one of these days ;o)

;o)

dan_reynolds's picture

Maybe vogue masthead like type?

Bodoni, Didot, etc. There are probably a million suitable digital revivals

newbie_chez's picture

Yes, kitschy would be good. I am researching for fonts both kitschy and "glam" as I write this. . .

pablohoney77's picture

<font class="dontLookLikeCrap">hmmm... scarlett the new marilyn? i dunno about that. mostly cuz i don't know that much about marilyn. i DO know scarlett is very sexy, tho! I saw her in the new ad campaign for Eternity Moment this weekend and had to have more so i went and rented The Girl with the Pearl Earring. (i guess she did look very marilyn in that ad!) I did like the type in the Eternity commericals. It seemed to be a very tall, skinny version of Optima??? If you like kitschy Ribbon also called Coronet came to mind when i was thinking of how to capture Marilyn Monroe.
Anyhow here's a bit of imagry (with type included) for ya...

Marilynesque</font>

William Berkson's picture

I think the 'Eternity Moment' is a variant of Radiant, which is older than Optima, and probably more likely to be seen in the 50's.

pablohoney77's picture

nice. very close, would just about be it if you moved the bars of the E's up just a bit and made the bowl of the R a bit smaller. What's the term for what i'm trying to say? (I almost wanna say "stance" but i know i'm just makin that up!)

William Berkson's picture

Hmm, could also be based on Britannic, which is even earlier, 1901. If you want a positive ID try the wizards at the type ID board. I am guessing because it is a logo they have taken some version of Britannic or Radiant and modified it.

Optima, which I think is great, adds subtle flairs to the Britannica/Radiant precursors.

William Berkson's picture

By the way, in relation to the interest of Cheryl, the aura of the girl in the picture, who is incredibly beautiful, is different from MM. Marilyn Monroe would usually look right at the camera, trying to seduce every man and boy on the other side, and succeeding. Scarlett, if that is her name, is not innocent looking, but compared to Marilyn, she is.

newbie_chez's picture

Oh well done for the Eternity fonts. I love those ads, I wish I could download it somewhere!

The design will be screen printed onto a tea towel (cotton) so do you think the fonts recommended will look eye catching enough, or should I buy a bolder font? Just asking before I go buying fonts blindly :D I bought "Murray Hill" though.

It is interesting reading your opinions - most people don't think she is "the new Marilyn" as such - well she is impossible to replace. I might design it as "IS she the new Marilyn?" rather than saying "SHE IS!!!" haha. At the moment I am not sure what to write without making it so obvious, you know?

Thanks for your help.

hrant's picture

> she bares more than a passing resemblance

What a nice freudian slip! ;-)

Here's an idea:
Since a famous view of Marilyn is her walking away strutting here derriere, and she's gone now, while Johansson is "up and coming", what about showing a silhouette of Marilyn on the left walking away, and a silhouette of Johansson on the right walking towards you?

hhp

dezcom's picture

And walking over a grate which blasts air up their skirts?

hrant's picture

That's by far Marylin Image #1, but I can't think of how to leverage it here.

BTW, I just came back from Russia, where Johansson would look about average.

hhp

William Berkson's picture

>Johansson would look about average

Hrant, what were you drinking there? Send me some!

hrant's picture

> what were you drinking there?

The crisp Siberian air. Not for export.

hhp

pablohoney77's picture

hmmm those 3 months in St. Pete i never saw any girls as beautiful as scarlett. i musta been hanging out in the wrong places!

dezcom's picture

Try the tennis courts ;-)

jefferson's picture

Murray Hill is a good choice. I was thinking along similar lines:

Satisfaction

Cezanne

timd's picture

An image for Marilyn, which I cannot find at the moment, was a simple line drawing in black and red based on her mole, lips and eyes (must have been based on this image or similar http://www.decodog.com/inven/mm/mm25579.jpg). Personally I think that Scarlett does not have the same look as Marilyn, less overt (http://www.bbc.co.uk/films/2003/12/17/images/scarlett_johansson_top.jpg). Just because she is blonde, an actress and is the same gender, journos find it easy to pigeonhole her. So perhaps your answer to the question should be a resounding

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