If it's easy to read...

Chris Dean's picture

Song, H. and Schwarz, N. (2010). If it’s easy to read, it’s easy to do, pretty, good, and true. The Psychologist, 23(2). 108–111.

Hot off the press. A great review article discussing the effects of ease of reading on people's decision making. Very well written, plain language and free. One of the better pieces I have come across lately.

Nick Shinn's picture

If it's stupid enough, it won't go away.


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