Destination Branding
Could you please give a brief assessment of logo (see the link below).
It is a new brand for Saare County (26 islands of the Baltic Sea, including the 2nd biggest Saaremaa). In order to outline it with “one word” we came up with a finding to outline the strategy - SEAWISE.
Please note that this brand is not created to mark Saaremaa as a tourist destination only. It equally focuses onto the local habitants, investors, enterpreneurs.
http://www.kiirasoosaar.ee/SB_3m.jpg
Thank you very much.
Best Regards,
Ott
25.Jan.2010 6.29am
I quite like it, but the cross as the fish's eye makes me think of dead fish. Also, I'm not sure what the extra snowflake like thing is doing in the circular marks, I think it's extra.
The concept fits with my image of the region.
26.Jan.2010 8.07am
Make me think a bit of a Spaghetti Monster. I like it too, but maybe a tad too busy. To me, there needs to be a focal point, whether the fish, gills or spiral.
27.Jan.2010 10.52pm
Some improvements were done!
http://www.kiirasoosaar.ee/SMB.jpg
29.Jan.2010 9.26am
Glad to see the fish is no longer dead. Now the eye of the fish draws a lot of attention. It competes for the eyes attention with the swirl above it.
What is your thought behind the swirl and the fish?
30.Jan.2010 8.05pm
Ottone, This is great. So good. Well done.
4.Feb.2010 5.58pm
great logo