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I used to think this is FF Dax, but looking at it closely now, I see it's not -- for instance, "e" has a horizontal bar, while that of Dax is tilted.
My, every other character is so bang on though I'd be inclined to think it's FF Dax with a customised 'e'. Don't know why you'd bother, but there you go. Thought it may have been an alt glyph, but I went through the Character Set for the Pro version and all the e's have the upward angled crossbar. Also downloaded a couple of PDFs from the tournament website, but the only font they had embedded in them was Myriad Pro. Maybe someone else has more of an idea?
Could that be a spotting of the Dax 'rip-off' done for UPS - UPS Sans which has a straight cross bar...
Why the Australian Open would use it is beyond me though.
Actually, it's not just "e" that's different -- "r" is quite different, too, and even "s" appears not to be the same. Here is a comparison with FF Dax Pro Bold:
The subhead is pure Myriad SemiCon SemiBold. But, does anyone else think "Asia/Pacific" is awkward and unnecessary -- instead of "Asia-Pacific" (as used by BBC News) or just "Asia Pacific" (as used by the New York Times)?
Interesting, Seb. I hadn't heard of that little controversy before. Googlin' around I came across this PDF which shows the differences between FF Dax and UPS Sans.
I took a screenshot of the table but I can't seem to insert images at the moment? Keep getting an Error. You can click on the link or take my word for it that with the lowercase there are only seven characters that differ between the two faces. The 'r' isn't one of them which, as Henry points out, would tend to suggest that this sample isn't UPS Sans as the 'r' is not that of Dax.
And regardless, I can only assume it's not UPS Sans as surely, like the recent case with Bienvenue, UPS Sans is a corporate face made for the exclusive use of UPS?
Sometimes a font gets out into the wild though. Say someone at UPS sends it to a printer, who then doesn't delete it, then that printer uses it in one of their own designs, not remembering where it originally came from.