Warm, Nostalgic Serifs

jpcody's picture

I'm getting ready to tackle a redesign of a newsletter for a development meant to be a lake escape for wealthy people. The title of the newsletter is "The Porch and Breeze," and the name lets you know mostly everything they're going for in the look and feel.

I'm leaning towards Garamond for the body text, but I think the headers will really be setting the mood of the piece. I've considered Mrs. Eaves and Feijoa, but I wanted to hear any other suggestion you kind folks might have for a face that harkens "the good ole days" without being kitschy.

Thanks in advance!

Tomi from Suomi's picture

Hello, Joshua-

I am just working on a new take on Caslon. Send me an e-mail so I can show what I'm talking about. You can work the headlines after that.

PCARTER's picture

Here's some with some sass to consider:

Brothers: http://new.myfonts.com/fonts/emigre/brothers/
Chevalier Open: http://www.fonts.com/FindFonts/detail.htm?pid=413162
LHF Full Block: http://www.letterheadfonts.com/fonts/fullblock.shtml
Luxury Diamond: http://www.houseind.com/fonts/luxuryfonts

Great choice on the Garamond by the way. One of my faves.

Sindre's picture

Er, which Garamond? There are several dozens, you know.

PCARTER's picture

I was referring to Adobe Garamond Pro.

That Saturday Morning Toast looks to be perfect.

jpcody's picture

@Satyagraha Sorry for my oversight there, Adobe Garamond Pro is the only one I own, and I was leaning this way for its more spacious and open feel than its Adobe Caslon or Adobe Jenson friends.

Open to other suggestions, although we'll certainly be cutting it deep if I end up buying a face for the headers and a new face for the body.

@oldnick I like it! Perhaps a bit to narrow for the application here, going to try and be thorough in using various weights. I didn't mention that I'll also likely be setting the paper's title in the same face. (I hesitate to call it a logo.) I'm going to play with it some more though; it's certainly evocative.

@pcarter Very interested in the luxury family. I'd never seen that one from House before; looking deeper into it; thanks so much!

Sindre's picture

I'm a great fan of František Štorm's wonderfully quirky Baroque typefaces. Have a look at his great Antique suite, any of these would work nicely with the quite neutral Adobe Garamond, as they're built on the same principles.

Tomi from Suomi's picture

Ah, yes! You should go through Frantisec Storm fonts. He is really, really good. And versatile.Check that out.

hrant's picture

If you use a Garamond for body, consider Vendome for titling.

Other text font suggestions: Bell, and Monticello.


_Palatine_'s picture

Have a look at Dolly by Underware. Warm, curvy, and thick.

Farnham by FontBureau. Sparkle, sparkle!

If you really want the "good old days", why not try Electra or Fairfield. They're astoundingly good . . . when not in digital. ;)

Joshua K.'s picture

I recommend Toshna. It’s warm and classic, and it has three optical sizes (9, 12, 24 pt), so you could use it for body text and headlines.

William Berkson's picture

I'm not sure what you are looking for, but this will be available soon and the roman I would call modeled or sculpted in a humanistic way, rather than calligraphic.

Sindre's picture

Any idea of how soon "soon" is, William? Font Bureau still doesn't mention it amongst its upcoming typefaces, though it looks like the site isn't very up to date. I seriously want to license your Caslon!

William Berkson's picture

Thank you! I know it's in the queue to get on the web site for retail, but I don't have a date. You might ask Font Bureau, as they've already licensed it to Boston Magazine from their "Studio" window.

jpcody's picture

I really appreciate all of your hard and helpful work on this. I learned a lot of new faces and got to have some meaningful interactions. I ended up going with Mrs. Eaves + Adobe Garamond Pro, and here's where I landed:

Black-and-white: http://droplr.com/hxT5D
Color: http://droplr.com/hxXcS

Thanks again for your help on this. Would always love more feedback on the pieces—what you like, don't like, everything.

Nick Shinn's picture

I hope those aren't faux small caps.

_Palatine_'s picture

Does it have to be justified like that?

Those rivers of white turn into raging rapids pretty fast.

Sindre's picture

You mustn't turn off hyphenation when you set narrow columns justified. And please don't use fake small caps. Adobe Garamond has real ones. It also has old style numerals, which would be the right choice here.
Also, Mrs. Eaves always needs manual kerning help. It's one of the poorest spaced and kerned non-free typefaces around. Spot the holes, and fix them.

jpcody's picture

Hey Nick and Satyagraha, sorry I didn't clarify, they are faux small caps for the time being. Waiting on project approval to buy the real thing, as I don't own them yet.

Palatine, do you simply suggest turning hyphenation back on? Ragged right?

I think I should work a border into this as well to help the whitespace feel like it doesn't go on forever off the edge of the page.

I'm trying to train my eye better with type, and it's definitely slow learning. What I'm seeing is that in the main title, P-o is loose, c-h is tight, S-c is loose and c-r-e is tight. Does it seem like I've got the hang of at least that part?

Thanks so much for your suggestions and patience with me on this. Certainly not classically-trained, and just looking to teach myself as best possible. Folks like you guys make it possible, and I really appreciate it.

_Palatine_'s picture

Well don't mind me, Joshua. I've just grown to prefer ragged-right. Probably because I have such a hard time setting justified correctly. ;)

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