Trucking Company

Jesse Bennett-Chamberlain's picture

Hello,
I'm in the process of redesigning a logo for a trucking company and this is what I have so far.



I was hoping that I could get some feedback here to help me with the process. The company that I am doing this for is somewhat divided on the logo and many of them feel it is too much of a "SUPER P". Any thoughts?

dan's picture

Jesse, think about changing the winged P to wings. "Premier, gets your goods to the destination fast." Something like that. Premier = Fast No need to be that literal with a winged P.

dan's picture

Sorry about the double post the server fooled me for once

dan's picture

Tiffany I was thinking of the Flying lady of RR

Jesse Bennett-Chamberlain's picture

Here is their current logo

Jesse Bennett-Chamberlain's picture

And here is some sketches that we did...

squeeze's picture

I love the fast service cafeteria logo they are currently using. Do they specialize in pizza?

Of the posted designs, I also prefer #2.

Have you explored any concepts with the winged P starting the word P+remier? I think having one "fast" read, rather than two (icon + title) might work well here. It might also allow for a streak, or flowing line, or some other graphic element to keep the P from looking like a stand alone "super P"

squeeze's picture

Oops! It looks like you posted while I was typing.

I think you've taken the right direction. The thing that seems to be missing in all of these is a sense of being "Premier". Your "P" indicates fast movement, or transport, but there needs to be some element in their identity/brand that indicates that this is a premier company. Maybe it will come in the application treatments (metallic inks, elegant sophistication in type treatments, etc.). For starters, IMO, I don't think the green is contributing to this.

Jesse Bennett-Chamberlain's picture

Whoa... this is one fast moving forum! I've been trying to make the winged p work as the first letter in the work Premier but am struggling with the fact that it's outlined. Do you think an outlined typeface would work well as a logo?

Jesse Bennett-Chamberlain's picture

Forgot to post... the green colour is something that they don't want to change as most of their trucks are green. I plan on using brushed aluminum and frosted glass in their signage... so that should help the "Premium" part of the name really shine.

Thanks for all the feedback!

squeeze's picture

I think outlined logotype could work

Jesse Bennett-Chamberlain's picture

This is what I have been working on...



Any thoughts?

aluminum's picture

I really like the swashy illustration of a truck logo. At first glance you'd think it's cliche, but I honestly can't think of any trucking logos I've seen on the highway go with that type of style.

I do like your last wordmark. I can see that working quite nicely. I don't think the 'P' by itself really works, though.

squeeze's picture

I think you're getting somewhere. This successfully captures the essense of what you seem to be going for. Darrel is right about the "P". It's off balance

Jesse Bennett-Chamberlain's picture



This might be the one...

Jesse Bennett-Chamberlain's picture

whoops.. double post.

Ty Wilkins's picture

Jesse-

I'm a big fan of this P that you posted previously. I think it'd be interesting if you continued developed a wordmark "PREMIER" in all capital letters starting with this P. Perhaps the "P" could be a larger cap than "REMIER". When I think of trucking, I think of strength. The graphic edges of this P convey strength to me. Can you tell us more about the types of clients that Premier serves?

squeeze's picture

If you were to pursue Ty's suggestion, you could remedy the off balance (heavy on the right) "P" by having it cut into the small caps "R"

Miss Tiffany's picture

I disagree. I think it is more interesting and perhaps stronger because you, Jesse, have incorporated the wing with the P.

What does their current logo look like?

Miss Tiffany's picture

oh. well that makes sense ... but i still think that the P is a good start. i do suppose that there is argument for something more like the flying lady.

have you any other sketches? or is this the direction you want to pursue?

Miss Tiffany's picture

Ok. Well then I'd say a complete departure is a good thing. Jesse, did you do any other sketches or anything like that? Of the 3 above, which you first posted, I think the ... is that Franklin No. 2? ... the middle one is the strongest. But I would also consider creating two separate logos. One being the P/Wing only and the other being type, somehow with the color and wing? to be used separately.

Miss Tiffany's picture

What Scott just articulated is what I meant, or was getting at meaning, when I suggested two different (and yet the same) logos. The idea being that the P could serve on doors and smaller areas while the main logo, if you like, would be the winged P-remier

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