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I thought I'd never write this, but... LOL! Twitter'd.
Why is this labelled "fail"? This clearly is an intentional joke, an not a half-bad one either.
it's also a very old joke.
i've seen variants on it going back for decades.
still funny though.
> Why is this labelled "fail"? This clearly is an intentional joke, an not a half-bad one either.
This is true. However, the labelling of "FAIL" is an attempt to go along with the joke; it is expected not only of the viewer to recognize the sign as an intentional joke, but the labelling of the photograph as a joke as well.
This is called "dead-pan" (with "pan" being a slang term for the face or the expression) humor.