superfetz's picture

Hi there,
I've recently become a member of this wonderful place so therefore I've got a little project that needs some attention.

It's a logo for my own company YESYES. My main area is naming/corporate ID for newly started companies and Art Direction in general.

I wanted a plain and stylish logotype and also including symbol in order to make it flexible.

I've been through a dozen designs... and this is what I ended up with.

Comments are more than welcome!

/HenrikoYESYES final logo ?

cgonzalez's picture


i really like it, very simple, very clear.

My onlu comment is that you should compensate the "Y"s, make them a little more wider and, and make the diagonals thiner, they look to thick to me if you compare them with the horizontals of the "E"s.

BTW, I love the color


superfetz's picture

Hey Gonzales,

You really got a point there with the thickness!
I'll fix that!

Originally the font has a different angle according to my symbol so I had to alter the angle of the "Y" so they would fit together (have the same angle)

Therefore I'm a bit concerned about expanding the width of the "Y" - it could end up looking more like a "V"

Thanks for the critique anyway :-)


hrant's picture

Just the spacing:
1) A little bit tighter on the right of the first "Y", and the right of the first "S".
2) A lot tighter on the right of the second "Y".

I think that triangle logo works well.


Miss Tiffany's picture

Nice Logo. :-)

Could there perhaps be something you could add in the way of character, to the letters to make them a little more unique?

ericp's picture

The negative space on the graphic element looks like a bikini bottom. And when you see it that way, the shape has hips and legs as well. Sorry.

superfetz's picture

Hi all,

Thanks for all the construtive words...
I've merely corrected all the "loose" ends and other modifications...

But still I could really do with some ideas in order to make the characters look a bit more unique...

Anyone ??

As always thank you in advance :-)

/HenrikoYESYES logo v2

superfetz's picture

BTW: Eric, I liked the idea about the bikini bottom... you're not the first to spot that :-)

It's like the old Bank of America logo where some people saw a birdshape and others didn't!

Still the ones who saw the bird, never saw the logo differently!

"That damn bird just wouldn't fly away"


superfetz's picture

Jared >>

Interesting idea... but I must admit that I'm a rookie at geometrical shapes... I really don't know how to make such curved strokes by perfection... I work as an Art Director so I'm more used to sketch up ideas and plain composition :-) - Can I get some guidelines here ??


hrant's picture

The eagle in the old BofA logo was masterful. The new one is junk.


Jared Benson's picture

I wonder what it would look like if the Y was drawn with curved strokes rather than straight ones. See here for an example in serif form.

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