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Hi all, I'm working on a rebranding of a trio of female photographers, they were previously "random grouping of initials" photography and want to develop a more distinct identity to stand out in a crowded marketplace, and after some soulsearching have decided to go with simply "the girls" since that's how they're often referred to anyway.
They wanted to avoid the standard photography cliches of camera, lens, scripty typeface, etc., and wanted something feminine but not overly feminine that had a bit more of a fashion feel to it. I did some research and liked the idea of using a symbol that represented the 3 of them, and after running across a diagram of an exposure triangle I found interesting I developed this mark. To me it leans feminine and evokes a flower shape without being explicitly floral, has the abstrat photographic reference of the exposure triangle, could be used with or without the type, and should apply well across a variety of media. The typeface is Proxima Nova (please forgive the pixelation, using a screengrab as I haven't purchased the typeface yet). Thoughts?