When I hear high x-height I think ITC fonts - maybe ITC Franklin Gothic or ITC Kabel?

Ah sorry good point!

The brief is -
——————————————————————————————————-
We’re an international TV Brand. We love our drama, reality TV, films, soaps and niche programmes. We commission gutsy programmes and blend cool drama with our own lifestyles. We segue effortlessly from escapist, to gritty, to humanitarian, to sensationalist.

The picture is fantastic. What’s missing is the frame. We’ve lost our mojo. We are too passive – lost in the avalanche of brands (movies, adverts, sponsors, TV shows) screaming for attention.

We need to build a big, bold brand – to forge emotional connections with our audiences – to be open and compelling – rooted in truth and effect. We want to carve out a place in people’s hearts – be a challenger and express a clear point of view. We need to be more than expected – not just any other channel.

The Brief
We want you to develop the identity/look and creative direction of the channel.

Name
Channel X is only a working title – we want you to come up with a name that reflects the personality and values of the channel.

Logo
Create a logo that represents the channel. It can be live action, animation-based and it needs to have a strong, bold attitude that feels alive while being essentially typographic. This needs to be applied for on screen use and for a range of channel marketing materials and merchandise.

do
– create a distinct, expressive, cohesive, entertaining, exciting channel look.
– have a strategy that is driven by the proposition ‘stimulation for the masses’.
– relate the look to channel content.

don’t
– create typical logo idents that feel generic.
– create typical TV design.

Target Audience
Our audience
– love being entertained.
– are not affluent but have sophisticated spending and tastes.
– are articulate but not necessarily university educated.
– are 16–45 with a slight male bias.
– are a cultural mix.
– includes young parents.
——————————————————————————————————-

I feel the channel is trying to be like a mix of Channel 4 and MTV.

Vectora.

I find it reasonably interesting that people 'looking for tall x-heights" so often don't.

Cheers!

Take a look at Fontsmith, they have quite a few faces that might work.

Most sans faces have a relatively tall x-height. Unless you start digging into display type you’d be hard pressed to find a sans with an x-height small enough to impact legibility on screen except in the heaviest or most compact weights. The kind of small x-heights that effect legibility are found in serif designs like Centaur and Mrs. Eaves which really aren’t likely to get used on screen anyway.

The logo makes me think of Gill Extrabold as appropriate. (I'm sure there are more recent choices, though...)

Unfortunately the brief doesn't mention anything about HDTV, so I think they've left it up to us to decide.

Currently siding with FF Clan, as I feel it incorporates well into the whole identity -

What do people think?

(Now I see it on screen, I'm not as sold)

LTR Critter from Letterror.

Anyone? Would be really good to get feedback :)

duplicate

The "V" and "U" in the logo should go a bit below the baseline. Looks like they're floating.

As for the typeface that goes along with it, shouldn't it be less curvy? Does the typeface behaves well along with the logo on those "coming up next" screens?

Very interesting project, I'll keep an eye on this one.

Cheers!

it’s one of many übertrendy generic block faces around at the moment. entirely geometric, not visually adjusted. yes they float, but they’re (probably?) meant to

That doesn't mean that - when you make a logo - you don't need to compensate for the typeface's shortcomings.
But see the appropriate thread:
http://typophile.com/node/64653

daos: I have some strong doubts on it being intentional.