If it's a wordmark and the rectangle is part of it, the type is too small.
Generally I think that logos with straight type in simple geometric shapes are underwhelming, however nicely set and coloured.
All, Many thanks for verifying the readability. It seemed a fairly obvious read to me, but you never can tell. Thanks for the input Nick, I agree with your point. The wordmark would not be contained in this shape, I was just trying to get an approximate weight of the colours I was working with for the future Identity.
I see "39 degrees north" as well, but that should be an uppercase /n/ if you are to follow an established notation. Otherwise /n/ looks odd. Readable, but odd.
Epsilicon - thanks for the comment. I totally agree and had pointed that out to the client. They seem to prefer the general aesthetic of this to the Uppercase version.
Progressing slightly. What do you feel is working better? As to Christopher's question - this may become a wordmark for a creative studio who deal with fashion, tv, pr and ad agencies.
Don’t know, if that is inspiriting. It was just an idea. Maybe you can try a font, that is more geometrically constructed, and use the the degree as O.
Is the underscore supposed to represent a blinking cursor? If so, you need to use a monospaced font. Otherwise, a vertical bar would be needed for the cursor.
@ markduk: Can you explain the meaning behind the words "39° north?" Regardless if it's a letter (n,N) or word (north, North), why were these words chosen? For example, "That's where their office is located."
Regarding the underscore, if the clients are fashion, TV, PR and ad agencies, then I would consider the underscore to be inappropriate as it is an obvious digital reference and speaks more to software and high tech.
The custom "t" in (n)North is a nice touch should you choose to stay with the full word.
3 Dec 2009 — 6:39pm
39 degrees north
3 Dec 2009 — 9:22pm
Ditto.
3 Dec 2009 — 10:01pm
If it's a wordmark and the rectangle is part of it, the type is too small.
Generally I think that logos with straight type in simple geometric shapes are underwhelming, however nicely set and coloured.
3 Dec 2009 — 11:18pm
All, Many thanks for verifying the readability. It seemed a fairly obvious read to me, but you never can tell. Thanks for the input Nick, I agree with your point. The wordmark would not be contained in this shape, I was just trying to get an approximate weight of the colours I was working with for the future Identity.
3 Dec 2009 — 11:36pm
I was reminded me of No.6:
http://typographica.org/001009.php
3 Dec 2009 — 11:45pm
Ha! That's a great post Nick. Actually, it may not be so clear from the jpg I uploaded, but I set this in Akkurat, not Helvetica.
4 Dec 2009 — 12:24am
I see "39 degrees north" as well, but that should be an uppercase /n/ if you are to follow an established notation. Otherwise /n/ looks odd. Readable, but odd.
4 Dec 2009 — 12:32am
Epsilicon - thanks for the comment. I totally agree and had pointed that out to the client. They seem to prefer the general aesthetic of this to the Uppercase version.
4 Dec 2009 — 7:33am
but I set this in Akkurat, not Helvetica.
Congrats, you outsmarted yourself.
The Saville sign and logo was set in Arial.
5 Dec 2009 — 2:17pm
I also think it's odd in lower case if it's supposed to stand for North.
To me, this reads "n°39" backwards (i.e., "number 39").
6 Dec 2009 — 4:07pm
Thanks for all your comments. How about this?
6 Dec 2009 — 4:44pm
@ markduk: What type of design do you do and who are your (desired)clients?
6 Dec 2009 — 5:43pm
to me it is:
Nobe
upside down
8 Dec 2009 — 7:08am
Progressing slightly. What do you feel is working better? As to Christopher's question - this may become a wordmark for a creative studio who deal with fashion, tv, pr and ad agencies.
8 Dec 2009 — 7:41am
Personally, I don't like the underscore treatment: its thinness contrast too much with the stroke uniformity of the rest.
8 Dec 2009 — 4:28pm
Don’t know, if that is inspiriting. It was just an idea. Maybe you can try a font, that is more geometrically constructed, and use the the degree as O.
8 Dec 2009 — 4:57pm
Is the underscore supposed to represent a blinking cursor? If so, you need to use a monospaced font. Otherwise, a vertical bar would be needed for the cursor.
8 Dec 2009 — 10:14pm
Have you considered replacing N with an up arrow ? As in, you know, a "North is that way" kind of arrow.
9 Dec 2009 — 7:44am
@ markduk: Can you explain the meaning behind the words "39° north?" Regardless if it's a letter (n,N) or word (north, North), why were these words chosen? For example, "That's where their office is located."
Regarding the underscore, if the clients are fashion, TV, PR and ad agencies, then I would consider the underscore to be inappropriate as it is an obvious digital reference and speaks more to software and high tech.
The custom "t" in (n)North is a nice touch should you choose to stay with the full word.