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Am currently doing the Channel X ISTD Brief, where we have to come up with an identity for the channel (name, logo etc.)
I came up with the name VIRUS. I am however struggling with the logo at the moment. I have lots of ideas of what to do with the identity visually, but need to come up with my logo first to do these.
This is what I have so far -
The top typeface is Neutraface, with the second being Avant Garde.
I have converted the V in both typefaces to triangles, by copying the 'I' and forming a line at the top of the V to create the shape.
This triangle is the 'virus', and will be used in TV indents and so forth.
I personally prefer the Neutraface typeface, as I like the R within it. But the V is the most important character, and it is not very geometrical, as it has slight curves within it. My tutor also pointed out that the V seemed quite thin compared to the letters R, U and S, where as it should be the most prominent letter within the word.
When I have tried to make the currently flat bottom of the V into a point I have found that both typefaces are not symmetrical. Do any of you have any ideas?