Palatino & Eurostile

Miro's picture

I am currently working on a project where graphic guidelines tell me to use Palatino as a display face and Eurostile as a text face. It bugs me, to me they don´t fit in. Is just me (I am not so experienced in this..). What is your opinion?

blank's picture

Are you sure you don’t have it backwards? I can understand how it would work the other way around, but I think that one would have to be mad to specify Eurostile for text and Palatino for display.

Miro's picture

Oh my, you are right, the brand guidelines actually say it the other way around. For some reason in their brochures and advertisements it is used like I wrote. (now I must say LOL :-D )

bemerx25's picture

Eurostile for text??? Hopefully not in large quantities - what a pain for the reader!

Miro's picture

Hurray, I am not completely typographically blind, hurray hurray!

typerror's picture

Why not mix Palatino with Optima... they have similar interior shapes? That way you could use either in either situation.

Michael

Nick Shinn's picture

Is this for a coffee shop where they play hits of the '60s all the time?

hrant's picture

Actually Palatino isn't a proper text face either - its x-height is too big.

hhp

david h's picture

> What is your opinion?

and my opinion is going to change anything there?

Miro's picture

@david - No nothing is going to change as it is in the Brand Guidelines, I as a novice typographer just wanted to hear what you who are more experienced thought about it, as I was wondering how it looked strange to me. - And I wanted to learn something at the same time. Thank you very much to everyone who has commented.

Nick Shinn's picture

Palatino isn’t a proper text face

It's OK for many text tasks. I was in the same situation as you Miro, twenty years ago, working with Palatino as a corporate face, and supplemented it with Aldus for body text in more "bookish" settings.

typerror's picture

Hrant is correct... Aldus was designed as the text face and Palatino as the "advertising" face. I do however have Feder und Stichel from the beginning of the 50's where he employed Palatino as a text face and it is beautiful. Cut by August Rosenberger.

Michael

Syndicate content Syndicate content