A Florist Brandmark

chilla's picture

Hi there, this logo is designed for a florist who have been established for more than 20 years. Their current logo is quite outdated. Now that there are many competitors out there, the owner wanted a facelift of the current logo and keeping it rather simple and unique. The main target audience is young executives, largely female. The client had requested to use the alphabet 'P' as part of the logo. For 1A, I have use 'P' with a curve join to the other end to form a flower. To reflect the freshness of the flowers, I have picked a brighter color palette.

Currently, I am unsure whether the brandmark works on its own. Also, I m quite disturbed by the placement of the brandmark when placed together with the logotype.

What do you guys think about this? Looking forward to any comments or ideas.

Thanks!

Chilla

Princess Brandmark

ivan_melendez's picture

Hello. I don't like series 1 or 2a. But I do like 2b and the direction it's going. 2c is bland and I don't understand the letter 'p'. And because the target is young executives you might want to play around with a typeface that is more modern, perhaps a sans serif font(anything but Helvetica).

IM

chilla's picture

Hey IM, thanks for the quick comment. I am still in the midst of picking a font, and it seems that a sans serif font would be better than a serif. Personally I like 2B too but I would have to worked on 2B more to see how it could be better.

Aloha!

chilla

squeeze's picture

Chilla:

Just post once and ignore the error message

aluminum's picture

We really need to get that posting error message fixed, eh?

dan's picture

Chilla, if they are going to use the mark as 4 color or on a website you might actually use flower images and incorporate a p or P into the image of the flower changing the flowers and the p's. This is more of CI idenity rather than a logo. If you take any of your 1a-1d marks alone they don't read either p or flower. I think you need to be more direct.

chilla's picture

Hi all,

Thanks for the valuable comments! I am currently working on it and will post up something soon.

Aloha!

chilla

chilla's picture

Scott & Daniel, thanks for the valuable feedback. I am currently working on it now and will post up something real soon.

cheers,
chilla

photo's picture

i quite like the 'lollipop', it reminds me of the work of Charles Rennie Mcintosh (see pic), it does seem at odds with the name 'Princess Flowers' which reminds me of Mario Brothers.
If you want to go with the flower, perhaps look into some art deco type fonts/research.

photo's picture

another (better) example of what I was talking about:




chilla's picture

Hi Photo!

Thanks for the great inspiration there! Now I am diving into books on art deco type style+fonts. Lovely photo you have there. Where is this place? Interesting invite too.

aloha!
chilla

photo's picture

Glad you liked it chilla, that stained glass window is in a house that Charles Rennie Mcintosh designed thats called 'A House for an Art Lover' (google it), its in Scotland UK,
He did also design his own font that fits really well with art deco work (see pic), I've seen it knocking around on the net for download. Good luck!

cjg's picture

Photo, ITC released a face called "Rennie Mackintosh" a few years back that contains an adaptation of that face plus some ornaments/dingbats based on his sketches.

P22 also has a collection based on Frank Lloyd Wright's lettering style for architectural drawings, also with accompanying ornaments.

chilla's picture

Hi all, I have done up a revised version of the earlier logo. I am currently working with the placement of the logo. What do you guys think?

Appreciate all comments.

cheers,
chilla

flowerlogo

aquatoad's picture

I preferred the Trajan myself though I'm sick and tired of the talented Trajan. I've been meaning to brainstorm about alternatives anyways. Right now Waters Titling is toppers on my list.

While it's calligraphic instead of chisled it's still stately, refined and downright beautiful. Plus, it (used to be/hopefully is) available as a 2 axis (weight/width) MM. Which is hugely handy for a titleing face because you can perfectly match lines of type (such as princess and flowers). Waters also outpaces Trajan because it has excellent stylistic alternates and real smal caps.

Check the following pdf:
http://store.adobe.com/type/browser/pdfs/1728.pdf

R

chilla's picture

Randy, thanks for the font recommendation. Real nice and elegant. I agree with you after trying out the sans. For some reasons, I feel that serif works better than a sans. I have a version that has some similar properties of a Trajan. I feel that calligraphic font adds on to that interesting character to the word 'Princess'. I am no a expert in typography or font 'engineering' but am interested to create/modify the font if this font can't work.

Thanks for all feedback.

aloha!
chilla


logo2

dan's picture

chilla don't even show number 3 its too cute. Number 4 could work but please don't cut off the top of the I. Just place the blossom above the I.

mikeb7's picture

what's buggin me is the SS.. maybe try and make the second S a bit different?!

aquatoad's picture

Be careful about trying to do too many things here. You've got a
swash R, a pink flower, an unusual E, and two unusual S's. They
all want your attention. Focus on one or two methinks.

Swash letters are really hard to draw on a computer. Too often,
the swashes just look unnatural. Your R is suffering that a bit
plus it's creating a spacing problem for you. Print it out large
and work over the shape with a pencil to get better flow. Maybe
try to use the swash to tie the Princess to the word Flowers
which is floating now.

The C + - = E is an ok idea, but note that the cross bar should
be thin for proper modulation.

Like mike, the SS bugs. It's too Klingon for a princess IMHO.

I like the flower in 2B because it reminds me of a Tiara. Maybe
try pushing that connection a bit (but lean toward more floral
and less representational tiara). Have fun!

R

ivan_melendez's picture

Another typeface you also might consider using would be Requiem by Hoefler & Frere-Jones. I believe its a beautiful alternative to Trajan.
Why not give the letter 'N' a swash, it can go under the letter 'C' plus it won't give you the spacing problems you have with the 'R' swash.

IM

chilla's picture

Hi all, thanks for the feedback+recommendations! Here is another version.

aloha!
chilla


logo3

ivan_melendez's picture

This is good. Try it without the 'R swash, make the letter spacing tighter and make the 'N' swash look more natural, It's not flowing as well as it should, I suggest you do what Mr. Jones suggested about making good swash curves. Also try the word with a regular 'E'.

Oh and one more thing, the circle in the flower seem to be a little off form the letter 'I' move it a little to the left.

IM

dan's picture

Chilla, whats good for the Goose should be good for the Gander. If you keep the E in Princess then change the E in Flowers.

chilla's picture

Thanks for all feedback. Greatly appreciated. :-)

Here is a revised version of the feeback gathered. Ermm, I am not an expert on font/letterings so I was wondering whether my 'swash' is looking alright.


Aloha!

chilla :-)


princesslogo4.gif

chilla's picture

Thanks for all feedback. Greatly appreciated. :-)

Here is a revised version of the feeback gathered. Ermm, I am not an expert on font/letterings so I was wondering whether my 'swash' is looking alright.


Aloha!

chilla :-)


princesslogo4

ideagent's picture

Chilla: I would probably scooch the I a little closer to the R. The visual space between the letters seems pretty wide.

ivan_melendez's picture

Much inproved chilla! About your swash it needs a little more work. Maybe you can curve the end of the swash to correspond with the letter 'c'. Or maybe its just that the swash is connected to the word flowers, it' seem a bit off to me.

Also the flower at the top of the lette 'I' seem a bit to bold or thick for the lettering, maybe making it a little smaller or lightening the color might make it come together better. Again this is just my opinion. Keep it up.

IM

julio_net's picture

Try to work better the double S...
Ther

squeeze's picture

You've come quite a long way and done a great job responding to some of the comments here. I've had a difficult time following each of the designs, however, as they have had such a variety of swashes and flowers. I liked the flowering "i" from the beginning, but it seems a little rigid (hotel, cruiseliner, etc.) to represent a florist. In posts 15+16 I really liked the organic feel of the swash as the stem of the flower (at least that's how I perceived it

chilla's picture

My computer was down for quite a while and now its up and running! :-)
Thanks for all valuable feedback! :-) Appreciate it.

Scott, I tried numerous handwriting fonts for the word 'flowers' and to me, it seems to look better than the previous one. I am really kinda lost on the double 'SS'. To me, it looks fine but I am not a font expert so I don't really know how to solve this. Right now, I like the way its progressing but do I need to work on the swash more? How does one design swash for different fonts?


Aloha!
chilla
princess logo

djg's picture

I am new to this critique but I feel the N is terribly discracting and it's swash is highly unecessary. It feels like you are trying to force an unecessary "connection" between the two words. Have You tried centering the word flowers under the letter "I" in PRINCESS. Anyway, just my opinion

squeeze's picture

chilla:

If you are having trouble finding a script, you might try looking for an italic. Also, I don't think the N-stem of the flower works unless the flower is at an angle. It either has to be a different, angled flower with the N-stem or keep the R-swash, lose the N-swash, and keep the i-stem with the current flower.

Below is a very rough illustration of the direction I was trying to explain (please ignore spacing, colors, and that heinous flower illustration).

pincess flowers

RE: Color - A deep, dark, rich purple might go well with your pink flower.

RE: Letterspacing - You have pretty nice spacing between the I-N-C-E, but the P-R-I, and E-S-S don't seem to be on the same page. Use the I-N-C-E as your reference and move the others.

Aloha!
Scott

dan's picture

As Scott mentioned be careful with your color choices. If you are going to use the logo for outdoor signage you might want to steer away from the colors that fade easily like pink or light yellow. You might suggest to the client one color treatment for signage and the van and another for stationary.

sbarlow's picture

i know i am getting in on this late, but i have been following along with the progression of this logo . . .

I thought it might be helpful to get a female perspective since that is your main target audience. . . IMO, the direction the logo has taken in the last few postings seems to be losing the feminine edge that a few of your earlier postings had.

The one in particular that struck me was #4 -- although I agree with the comments that there are too many "tweaks" here and there with the funky S's, E, and swash R, the overall "feel" of this logo would resonate with your target audience better than the executions you have showed since then.

Everyone seems to have their own take and opinion on things -- just thought I'd offer one from the female perspective.

degregorio2's picture

or maybe.....

mmmmmmmmh

hanahbr's picture

Interflora is the world’s largest and most popular flower delivery network. Interflora has become synonymous with a concept that once would have been impossible to believe, that thoughts and emotions can be transmitted through flowers and within the day, personally delivered with style across the world.
Houston florist

bemerx25's picture

Moderators - we have SPAM!

cfig's picture

At least it's sort of on topic :)

I really like the direction this has come, but I agree that the swash is a bit distracting. The singular swash on the original R I was ok with, this one seems to be trying to do too much.

Will Stanford's picture

Aargh!
Spam!
Flee to the hills!

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