Hello. I don't like series 1 or 2a. But I do like 2b and the direction it's going. 2c is bland and I don't understand the letter 'p'. And because the target is young executives you might want to play around with a typeface that is more modern, perhaps a sans serif font(anything but Helvetica).

IM

Chilla:

Just post once and ignore the error message

Chilla, if they are going to use the mark as 4 color or on a website you might actually use flower images and incorporate a p or P into the image of the flower changing the flowers and the p's. This is more of CI idenity rather than a logo. If you take any of your 1a-1d marks alone they don't read either p or flower. I think you need to be more direct.

Scott & Daniel, thanks for the valuable feedback. I am currently working on it now and will post up something real soon.

cheers,
chilla

another (better) example of what I was talking about:

Glad you liked it chilla, that stained glass window is in a house that Charles Rennie Mcintosh designed thats called 'A House for an Art Lover' (google it), its in Scotland UK,
He did also design his own font that fits really well with art deco work (see pic), I've seen it knocking around on the net for download. Good luck!

Hi all, I have done up a revised version of the earlier logo. I am currently working with the placement of the logo. What do you guys think?

Appreciate all comments.

cheers,
chilla

Randy, thanks for the font recommendation. Real nice and elegant. I agree with you after trying out the sans. For some reasons, I feel that serif works better than a sans. I have a version that has some similar properties of a Trajan. I feel that calligraphic font adds on to that interesting character to the word 'Princess'. I am no a expert in typography or font 'engineering' but am interested to create/modify the font if this font can't work.

Thanks for all feedback.

aloha!
chilla

what's buggin me is the SS.. maybe try and make the second S a bit different?!

Another typeface you also might consider using would be Requiem by Hoefler & Frere-Jones. I believe its a beautiful alternative to Trajan.
Why not give the letter 'N' a swash, it can go under the letter 'C' plus it won't give you the spacing problems you have with the 'R' swash.

IM

This is good. Try it without the 'R swash, make the letter spacing tighter and make the 'N' swash look more natural, It's not flowing as well as it should, I suggest you do what Mr. Jones suggested about making good swash curves. Also try the word with a regular 'E'.

Oh and one more thing, the circle in the flower seem to be a little off form the letter 'I' move it a little to the left.

IM

Thanks for all feedback. Greatly appreciated.

Here is a revised version of the feeback gathered. Ermm, I am not an expert on font/letterings so I was wondering whether my 'swash' is looking alright.


Aloha!

chilla

Chilla: I would probably scooch the I a little closer to the R. The visual space between the letters seems pretty wide.

Try to work better the double S...
Ther

My computer was down for quite a while and now its up and running!
Thanks for all valuable feedback! Appreciate it.

Scott, I tried numerous handwriting fonts for the word 'flowers' and to me, it seems to look better than the previous one. I am really kinda lost on the double 'SS'. To me, it looks fine but I am not a font expert so I don't really know how to solve this. Right now, I like the way its progressing but do I need to work on the swash more? How does one design swash for different fonts?


Aloha!
chilla

chilla:

If you are having trouble finding a script, you might try looking for an italic. Also, I don't think the N-stem of the flower works unless the flower is at an angle. It either has to be a different, angled flower with the N-stem or keep the R-swash, lose the N-swash, and keep the i-stem with the current flower.

Below is a very rough illustration of the direction I was trying to explain (please ignore spacing, colors, and that heinous flower illustration).



RE: Color - A deep, dark, rich purple might go well with your pink flower.

RE: Letterspacing - You have pretty nice spacing between the I-N-C-E, but the P-R-I, and E-S-S don't seem to be on the same page. Use the I-N-C-E as your reference and move the others.

Aloha!
Scott

i know i am getting in on this late, but i have been following along with the progression of this logo . . .

I thought it might be helpful to get a female perspective since that is your main target audience. . . IMO, the direction the logo has taken in the last few postings seems to be losing the feminine edge that a few of your earlier postings had.

The one in particular that struck me was #4 -- although I agree with the comments that there are too many "tweaks" here and there with the funky S's, E, and swash R, the overall "feel" of this logo would resonate with your target audience better than the executions you have showed since then.

Everyone seems to have their own take and opinion on things -- just thought I'd offer one from the female perspective.

Interflora is the world’s largest and most popular flower delivery network. Interflora has become synonymous with a concept that once would have been impossible to believe, that thoughts and emotions can be transmitted through flowers and within the day, personally delivered with style across the world.
Houston florist

At least it's sort of on topic :)

I really like the direction this has come, but I agree that the swash is a bit distracting. The singular swash on the original R I was ok with, this one seems to be trying to do too much.