Indian typography

nert's picture

Hi,

I'm re-branding a UK company for a re-launch in India [the arguments for and against doing such a thing are on-going]; ans as a part of this the typography is obviously going to change. I say obviously... :)

I'm very aware of cultural differences and I don't want to offend with any generic "yup, that font wouldn't look out of place on an Indian takeaway fascia in South Croydon" type of affair.

For some reason House Gothic Black is working well at the moment, although I have no idea why; but I really want to avoid the obvious Sanskrit/Arabic styled faces.

Thanks,

s

Frode Bo Helland's picture

Have you seen Satya and Peter’s Fedra Hindi?

John Hudson's picture

I'm confused by your query: are you looking for typefaces in Indian scripts, or for Latin types that will be appropriate for use within an Indian milieu?

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