You think it's Bodoni, but it's not...

Tonie Blaze's picture

Any of you gurus out there that can help me ID this one? The concave top and bottoms stump me. Any help is appreciated...Thanks!

bowfinpw's picture

Reminds me of the way lettering artists like the late Bob Alonso adapted classic fonts into something a bit less formal. His Wonka doesn't match this, but it shows a similar curvature that adds dynamic energy to the lettering.

There is the same sort of quality to this lettering in your sample, and it makes me think we are looking for a display font, and not a weight of a classic serif family.

- Mike Yanega

bowfinpw's picture

Red Rooster's Stirling is pretty close, but not exact.

- Mike Yanega

bowfinpw's picture

Storm's Lido Condensed Bold is also pretty close, and might be very close with some sqeezing.

- Mike Yanega

Tonie Blaze's picture

Valid points, Mike. Thanks for your expert input.

Mark Simonson's picture

The cupped serifs indicate to me like it's been considerably stretched vertically. Undoing the distortion, I get this:

...which reveals that it's New Caledonia Black.

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