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I should probably know these, but can anyone identify the two fonts used in the England 2018 World Cup Bid literature for me?
You can have a look at the bid brochure here...
I would say that it was created solely for that print piece. Believe me when I say England is not taking bids for that event. Thats 2018, imagine the type styles as they continue to culminate over the next six years. Ne ways good luck.
The sans in the brochure is probably FF DIN
Using DIN for this is kinda ironic, isn’t it?
Well the headline face isn’t any better. As soon as this sort of type is removed from the team jerseys into a boring layout it all becomes very stiff and static.