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This font looks so familiar, yet i can't put my finger on what it is.
That was the first one I tested. It's quite similar, but the type on the picture seems quite a lot heavier. Maybe that'll just do though. I'm still curious if they made a heavier-than-black cut of helvetica in the 70's or if it was made heavier by hand?
How'bout Akzidenz Grotesk Super
--- Tamas Ferencz ---
It's definitely not Akzidenz -- check out the C.
I just opened the image in Photoshop, reset the type in Helvetica Neue Black, laid it on top, and it appears to be a match (the weight seems the same)