Oh, and to get it, you'd buy it from a foundry like Adobe. You might get away with just Helvetica, which is likely installed on your system already.

Thanks. Helvetica Light Italic is a pretty close match if not a modified Helvetica type. I'm still hunting for the exact font.

I don't consider myself a typography afficiando, but I've been seeing and admiring this font on billboards everywhere! Distracting almost.