AquaTreat

photo's picture

Here is the project I'm working hard on at the moment. Its for a company called AquaTreat, they are a water treatment/purification/effluent treatment company. Their current 'logo' currently consists of typing AQUAtreat just like that, they cant see whats wrong with that but as I always use the logo as the basis for the site I would like to present them with some alternatives. Any critism is more welcome than you will ever know!
Thanks.

dan's picture

Photo, nice colors, the first two I don't get the water drop out of the Q, number 3 is fine, straight forward simplem number 4 doesn't read at all. Maybe the water drop could start out a muddy color and transform into a pure blue just a thought

ivan_melendez's picture

The drop reminds me on the counter (or is it the bowl?) of a lowercase "a" maybe you can keep the logo purely typographic and play around with this space. Also, I think I would use a different font for this job. That's just me.

IM

ivan_melendez's picture

<font class="dontLookLikeCrap"><font class="dontLookLikeCrap">The drop reminds me of the counter (or is it the bowl?) of a lowercase "a" maybe you can keep the logo purely typographic and play around with this space. Also, I think I would use a different font for this job. That's just me.

IM</font></font>

squeeze's picture

Photo:

I have a liquid "Q" in my logo. Perhaps it will spark some new thought(s).

Creative Squeeze

Aloha!
Scott

david_g's picture

I agree about the font. Looks like a feminine product. Why don't you try and express purification or purity in your logo. Look at good water bottle packaging. I like "Smart Water" they have a pure feeling in their logotype and packaging. Also think about the utility aspect. A good water company should have a very trustable versitile logo. As it stands now your logo can be trusted on the surface but lacks backbone and longevity.

squeeze's picture

Tiffany: How often do you change the color scheme on your logo? Quarterly? It's cool that it is so successfully flexible

ivan_melendez's picture

photo, when I see your logo I cant help but think the water drop looks like half of the ying-yang symbol.was this on purpose? if not I would reshape the drop, it might have religious conotations. Does anyone else see it?

IM

dan's picture

My friend Mike once saw this line on a poster for bottled water and almost drove off the highway. "Twice the Hydrogen as Oxygen" I'm waiting for low carb water myself.

As for this project Tiffany is right If its a treatment facility it needs a heftier more industrial look. Imply "we can handle your volumne water purifacation". Right now it is more like a bottled water logo.

pablohoney77's picture

Autumn in UT is nice. I like yer color combo, TIff.

photo's picture

Thanks for all your comments, and thanks for being nice and not ripping it apart!
I agree with nearly all of what has been said, I to feel it needs 'bulking up' and that it does look too much like a mineral water logo at the moment!
No one mentioned that in the first two it looks a bit like an upside down apple! I thought that was gonna be one of the first comments.
Scott - thanks for showing me your designs, I really like the icon one, might go someway down that road and see what happens :-)
Thanks all.

Miss Tiffany's picture

Yes! Man, I had forgotten about your logo Scott, but before I scrolled down to your post I was thinking that a really subtle (elegant) droplet off of the Q's tail would be much stronger than trying to force the counter to form any shapes. Or maybe just a droplet falling from one of the other letters acting as an assymetrical balance somehow.

Miss Tiffany's picture

Scott -- I'd say seasonally, but that isn't really true. I'm excited for Autumn -- my favorite time of year.

Photo -- Scott's "icon" might suggest a better way to incorporate the droplet into your letters. Perhaps the typeface needs to be more substantial?

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