I agree - would like to know what kind of art your company does. I do rather like how in the 2nd one, your added cuts make it a little more friendly.

What if you tilted the "O" in Eggroll? (like an egg rolling? perhaps that is too much of a play on words? Not sure if it would fit with your company or not - but it might add a touch of something memorable).
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www.coroflot.com/kate_dawson

Ya that's a good idea Kate! I definitely want it to look playful but not like it belongs on a Fisher Price toy if you get my drift.

Eggroll Industries is an independent gig I've had since high school. The name comes from my nickname "Eggroll" that my friends gave me a long time ago b/c I'm half asian. I started the company with one of my friends silkscreening and airbrushing skateboards for a lot of people. Then, it evolved to silkscreening tees. Four years later, today, I'm still highly passionate about art but haven't really tried to sell anything. So, I'm designing and developing an online store (I also make websites), that will sell nearly everything I create. If people buy it, awesome, and if not I will still have a massive online portfolio. However, I'm trying to shift from freelance web design to just focusing on my art so the branding it pretty important to me.

I tried out the tilted 'O' below.

Or chop the serif of the first G?

Ha! Good eye Lex.

Ya, I need to adjust the spacing. Thanks for the suggestions.

I tried tracing it in pen then vectorizing my drawing. I think it adds that indie/custom look that I'm going for.

What do you guys think?

I like this added touch. Also agree with Alaskan on the serif.

Very cool

penn

It's your logo so the debate between the true vector version and the hand drawn will probably have to be solved internally.

I think you might try out different ways of making the logotype relate to your artist's handiwork. Perhaps show a version that keeps the original outlines but uses the rough ink typically seen in a lot of silkscreen (see image). http://www.birminghamprintmakers.org/images/silkScreen.jpg

Personally I thought the tilting of the O was a clever addition, but the space between the R and the O is really bothersome. I think you should try and create a ligature of the two letterforms to bridge that gap.

I really like the playful/indie style you've got going on, MrKikkoman! Love the name. The traced vector approach looks cool, though I am reminded of an ancient beer brewery or something—but, regardless, it's strong and doesn't take itself too seriously. In your latest sketches, I really dig #3's "R" since it looks like a big grin, and the whole thing is simply imaginative.

I think, if you're going to try a completely different direction, keep in mind your targeted audience. I don't think you should fuss too much about kerning or other concerns corporate identity work might need to address since this mark you're making is so personal.

@nagfa - Haha, I took a look at what you did nagfa and thought to myself, "WTF!" But, I read your reply and it made sense. Thanks for taking the time to do this. It's always good to see from other peoples perspective.

@david - Thanks david. You're right, it should be personal. I decided that it makes more sense to hand draw something playful and fun that reflects my art and personality than trying to be "formal" or corporate..and failing at the fun.

I think this definitely hits the indie/custom look you were going for more than the previous, because it is actually custom and not just a typeface traced.

It needs a little work but definitely a step in the right direction. I love both R's. The joined S's bother me a bit though. I think they stand out too much. The i feels a little thick too.

really digging the new type!

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Paul
Design Studio Melbourne