Logo for my web and art direction company

ZUZ3L's picture

Hi guys and gals

I have made a new logo for my company.

I have designed it from scratch, and I'm a font-designer-newbie, so I really would like some tips on how to get it to work...

Thanks in advance.

See the old here: http://tinyurl.com/lz22a6

New logo is attached.

blueblau nyt logo-02.jpg399.38 KB
Simplicious's picture

When I was looking at it for the first time, something seemed to confuse me. That's the reason why I took a screenshot and inserted a baseline and the x-height. The attatched screenshot kind of reveals the issues very quickly. First thing you have to do is achieving a better vertical alignment. Regarding to the baseline, all your letters -- except the "a" -- are just touching it instead of cutting into it, to balance the stem of the "a". Concerning the x-height, your "a" is way to small and should be raised up to the height of "e". All in all you need to take a closer look at the vertical alignment of round and straight elements. Maybe this thread helps you understanding what I mean. Maybe anyone else knows a better example.

ZUZ3L's picture

Thank you for your reply.

I have adjusted the x-height, and redrawed the cut-off on the B's, L's and the A. Further more, I have put on the logo on white background.

Sorry for my bad English.

rlynch's picture

ue, bl and au all look too tight. Maybe eb a little too.


jakes's picture

the kerning is very inconsistent. More obvious are the 2 "bl".

ZUZ3L's picture

I know... That was not so good... I guess I made it a litte bit too fast.. :-)

What do you think about the lettering?

Jon.Simons's picture

The kerning between the both of the bl's needs to be the same.

Bezier Abuser's picture

While this new one looks more "creative" the old one is more consistent.
I'd try to make the l and e's ending angles like the a (90°) and let it breathe a bit more!
By the way, nice site! even if the title is "Design that speaks every language" but there's not an english version.

Ratbaggy's picture

I dunno. To me the type seems ... incomplete

Paul Ducco
Graphic Design Melbourne

Martijn van Berkel's picture

I think the gaps/stencils are too big and unfrequenced.
May I ask which font you've used in your old logo and title?

Kind regards,
Martijn van Berkel

jhindley's picture

For me it works better as Blue on white

I am not sure i like the blue on blue thing....

Its somehow more sophisticated with the white background.

How does this reproduce in mono - would be interested to see without colour.

I do understand blue is a key element to your name and so probably the colour too.


ZUZ3L's picture

The type IS incomplete. That's why I seek help from you guys... :-)

@Martijn van Berkel
Do you meen the type on the site, or the font I've used in this redesign? The "font" I've used on the redesign, is homemade. I'm not a typedesigner, so I know it's far from perfect.

If the B and L kerning is the same, what else do you think should be different?

Martijn van Berkel's picture

I mean the current font at your website. ;)

But try making the gaps/stencils smaller.

Kind regards,
Martijn van Berkel

Lefty's picture

i think the bottom of the 'L' is too high. it sould align with the 'E' and 'A'.

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