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First time throwing out a design of mine on any sort of forum. I've always been a lurker of Typophile. This new logo I'm designing for a lighting company was born out of a commission for new business cards. Since I'm a fairly isolated and new designer, I'd like to have some thoughts from veterans before it gets hoisted up on 10000 cards, a new website, and possibly other things.
...spent an obscene amount of time coming up with that after trudging through concept after concept. It was one of those "aha" moments when I finally decided to stop playing around with fancy type and symbols and fall back to trusty Avant Garde. Fair warning: I'm pretty new at designing logotype and getting paid for it. Am I on the right track?