Best Seller: Foundries and Fonts : Statistics, Tendencies?

Miguel Hernandez's picture

I wish to know if you guys got any information related of this topic, 4 questions to start:

Is a common matter of discussion on type conferences or discussion boards?

This information can be useful for typedesigners?

Exists any font customers demand tendencies, or statistics studies outhere?

Type selling demands changes in time? any study related?



mh

dan_reynolds's picture

Question No. 1: Oh yes it is!

Question No. 2: It can be, especially when one considers where to submit/not to submit one's typefaces for possible sale.

Question No. 3: I am not aware of any statistics other than the best seler lists (links posted below)

Question No. 4: This sounds vague. Can you be more specific with your question? The selling/marketing/buying of typefaces does change dramatically over time, not in the least because of technological changes.

Links

Linotype's Current Top Selling Fonts:
http://www.linotype.com/8-37-8/fontcharts.html

MyFonts Top 50
http://www.myfonts.com/bestsellers.html

FF has a list, too, doesn't it?

Miguel Hernandez's picture

Thanks to answer Dan,

Question No. 1: Oh yes it is!

-Nice to know.

Question No. 2: It can be, especially when one considers where to submit/not to submit one's typefaces for possible sale.

-Especially important if you want to think about build your own indie foundry, and follow the demand on public font customer tendencies.

Question No. 3: I am not aware of any statistics other than the best seler lists (links posted below)

-It looks like there are not a statistics about best seller foundries and fonts..i wish to be wrong..because this stats can be useful!

Question No. 4: This sounds vague. Can you be more specific with your question? The selling/marketing/buying of typefaces does change dramatically over time, not in the least because of technological changes.

-Type selling demands changes in time? if changes dramatically, how are these changes in the last 50 years? BTW i was not thinking about technological changes..

mh.

dan_reynolds's picture

Miguel, it will be exactly the technological changes in the industry that will change the way fonts are bought and sold over the next 50 years, IMHO.

The Internet for instance. 15 years ago, we didn't use it. Today, the multitude of good (and bad) indy foundriesis only possible because of its buisness. FontShop predates the interent: they used mail order catalogues to sell fonts when they first started up. Jonathan Hoefler sold custome typefaes directly to his New York clients, and then put out a catalog. The internet made it easier for the people where were not Eric Spiekermann or Jonathan Hoefler to launch small businesses and reach customers directly and cheaply.

It was Free fonts, over the internet, that perhaps destroyed the independent existence of a few of the larger type sellers/foundries.

In 50 years, I'm sure that we'll see several changes that will impact our lives and business just as much as the internet has.

Syndicate content Syndicate content