What is private label product design?

totalconfusion87's picture

Does anybody know?

Si_Daniels's picture

Hope this isn't spam-bait, as the answer is so obvious :-)

Private Label... http://en.wikipedia.org/wiki/Private_label

"Private label products or services are typically those manufactured or provided by one company for offer under another company's brand."

So its designing a product that can have another company’s logo slapped on it - Apple, Wal-Mart, Halliburton or whatever, rather than designing a product specifically for a brand.

totalconfusion87's picture

Ahahaha wow do i feel stupid now...

thanks!

I googled it at work and most of the "good" websites are blocked, so I didn't find wiki's page. I just got out of school, so I don't really know what anything means. I figured that would be like... the store brands of stuff so like target's line of stuff for it's own store, but I wanted to be sure....

but i still feel like an idiot.

totalconfusion87's picture

the lady at the company also said "gifts" when I asked her.... so maybe it wasn't completely my fault that I was confused....

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