Image doesnt work.

> Image doesnt work.

Works for me, it's just kind of big and loads slowly.

The bottom version reminds me Canadian Tire logo. They basically own the upside-down triangle shape as far as its use in logos goes.

Yes, of course, penn. I meant to end the sentence with if you are in Canada, but got distracted and didn't type that in.

And if the triangle doesn't fall, it will topple. Not a good idea. I also think the skyline is too complicated and flamboyant to work in a logo.

Of course the triangle is playing on the initial "v". But your job as a designer isn't primarily to make up rationalizations for your designs, but to try and strip your eye naked and see if the shapes themselves work, and what kind of effect they have on a subconscious level. Inverted triangles are unstable shapes pointing downwards, and they're going to exude that – even if they're just supposed to be "v"s. :)

For the record, I actually really like the skyline in the inverted triangle – it'd make a cool t-shirt motif or something, or a nice stencil :->. Nice urban feel. I'm just not sure that for this logo, it communicates what you need it to communicate. (Maybe I'm wrong, but right now in the housing market, wouldn't stability and reliability be super-important qualities to communicate?)

I've updated the logo..Let me know how you feel about these?...
Thank guys and gals!

Yes, that new skyline is great, positively vibrant! I'm not that keen on your type choice, though, and it is indeed too tight and unevenly spaced. The stems are also too thin compared too the bowls and the diagonals, it looks like no optical correction at all is applied to these glyphs. That's not so vibrant. I'd really like to see your new pictogram with better type!

Ok I took the suggestions and loosened up the first font choice and then I also chose other font choice [in which i do tend to like better than the first]. What do you think so far? Any other recommendations?

The color choice for the "vibrant living" seems odd. We have an "assisted living residencies" building a couple of block from here (i.e. a very old persons' retirement home) and they use the exact same palette. Another place I saw these sort of colors used was some sort of Earth-friendly condominium building.

Have you considered using bolder, more .. erm .. vibrant :) colors instead of the lime-green ? Like purple-ish and such.

Of the currently posted logos, I think the last works best. The inverted V looks rather roof-like. But you could drop the dots on the i's and lower that graphic element in its place. Make it sub in for the dots a little. Then it will be more integral to the logo, feel more stable, and will look less like a face.

Cheers,

T

"But you could drop the dots on the i’s and lower that graphic element in its place. Make it sub in for the dots a little."

Just be careful about getting too close to this.

Thanks. I totally got rid of one and four!... as mentioned before, I played with a purple color also. so i posted that also with the revisions. Thomas and Altaira, the first thing i thought of when i read that was citibank, but what the heck it doesn't hurt to try, so I made that revision also. Thanks, this has been very helpful.
I'm steering more towards the logo without the city..but i want to show the client both..which are you guys liking better?

Oh..i'm sorry..yes i have that at the bottom..but i just liked posting it in the original comment.
sorry about that...:)

try #8 combine with a reduced skyline...