BVTIGA logotype-high contrast sans

sandrosandro's picture

Creating a logo for my future portfolio. Got inspired by roman inscriptions across my town(Zadar, Croatia) and here is the result.

BVTIGA or butiga is a word of italian origin and it can be translated to shop, manufacture...

What do you think? Any technical, optical problems?


penn's picture

In itself, it's not bad. But you'll always be under the shadow of Bulgari


sandrosandro's picture

Did think of that, but not sure what to do about it. Maybe to ditch V and put U instead.

Maybe to try with serifs. Oh, yes Bulgari has them :D.

apankrat's picture

Very clean and great looking, but it is for a straight-on Bvlgari reference. Both start with BV, both have GA and about the size number of letters, very similar in the use of the typeface and black/white palette (which is a minor issue obviously). I don't think changing BV to BU will suffice, the type needs to be changed to something completely different to break Bvlgari association. Perhaps also consider switching to the lowercase ?

sandrosandro's picture

It's funny to see how the change of name gets rid of Bvlgari reference. And yes, start with BV does make this reference stronger. I don't think that lowercase is answer, especially as I want caps and this extended style of typeface.

Rethinking is probably the answer. This is exactly design of typeface that I wanted, and also the name Butiga that I like so much.

sandrosandro's picture

Does this make it more different, more itself with an U instead of V?

sandrosandro's picture

Worked on contrast a little and created two new variations.

sandrosandro's picture

Had a little time and created new characters. Critique welcomed.

p.s I know it has some quirks and errors, feel free to comment it.

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