Strange font choice...

nina's picture

Stop! And smell the, uh, actors. :->

riccard0's picture

It appears like something straight out of a Blade Runner set! :-)

blank's picture

I love it! I’m a sucker for cast metal roman capitals on old buildings, but the only people who give a damn, or even notice, are font nerds. Doing something quirky like this is fun and interesting, and I’m sure that the designer who specified Stop had a sense of humor and knew that these letters will get swapped out at the next renovation anyway.

cerulean's picture

Stop? I think you mean "Frieze!"

EricFromPTown's picture

Reminds me of the warm, homey-feeling brand identity of the digital photo frame company that I work for.

Ed_Aranda's picture

I think that's where Cyberdyne created the Terminator.

Bert Vanderveen's picture

My guess: If you want to provide credible movie back drops, you have to stay ahead of the crowd… hence this wonderfull signage.

. . .
Bert Vanderveen BNO

Renaissance Man's picture

As if boingboing itself hasn't made a "strange font choice."

1985's picture

I’m a sucker for cast metal roman capitals on old buildings

Inversion of ideas: The building is out of place, the font is fitting. How old is the building?

William Berkson's picture

That's "Stop", designed by Aldo Novarese in 1970. I see Mark Simonson IDs it in the thread. It always looks distinctive, but never good :)

Probably the building is from the 70s.

1985's picture

Probably the building is from the 70s.

So actually the type and the building are not chronologically remote.
I'm all for it!

DTY's picture

Probably the building is from the 70s.

The building looks like old Beaux-Arts-derivative institutional architecture, probably post-Victorian. I'd guess maybe 1910 or 1920?

William Berkson's picture

I should have said that I'm guessing the letters were put in in the 70s or early 80s. The building, as archaica says, is probably much earlier.

Stephen Rapp's picture

My first impression: Planet of the Apes. ;-)

dishdesigner's picture

Yes, Stop by Aldo Novarese....it immediately made me think of the Micro Center logo:

mightythylacine's picture

I know next to nothing about typography but a whole ess-load about architecture. Archaica is correct that building is definitely from the teen's or maybe the 20's given its transitional, modernizing beaux-artsiness.

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