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Need some advise on microtypography... please :)
Posted by faraqat in
28 Jul 2009 — 1:16am
28 Jul 2009 — 1:16am
Hi there!
I'm doing a label for a pharma product... I have a very tiny space and a lot of words to put in it! Can anyone help me out and advise me on what's the best typography for these cases? I need it to be confortable to read at 4 points size... is this possible? I know it will also depend on the printing tecnique... but any suggestions would be very nice :)
Thankyou so much!
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28 Jul 2009 — 2:56am
http://typophile.com/node/58555
28 Jul 2009 — 3:42am
Look at the way directories (like telephone…) are done. Eg with Bell Centennial, the dutch Telefoon-font, etc. Unger’s Gulliver is famous for legibility and economy. Other condensed faces come to mind, like News Gothic Condensed, etc.
. . .
Bert Vanderveen BNO
28 Jul 2009 — 4:52am
Edward (I forgot about that topic...) and Bert, thanks! I think I have what I need now :)
28 Jul 2009 — 5:22am
Not sure about your own country, but there very well may be government guidelines for type on medicine packaging.
28 Jul 2009 — 6:53am
Darrel, there are communitary guidelines about minimum sizes for signs on packaging, not sure if there is any for typography... I've been trying to find it but had no luck so far!
28 Jul 2009 — 9:13am
I have contacted the European Commission on this matter... and found that they have some recomendations on medical packaging and labelling :) here is the link to a pdf, in case anyone needs this info:
readability_guideline
28 Jul 2009 — 9:30am
Tracking.
28 Jul 2009 — 5:51pm
Hailstone M., & Foster J.J. (1967). Studies of the efficiency of drug labeling. The Journal of Typographic Research, 1(3), 275–284.
29 Jul 2009 — 6:58am
... If you look real close, some pills are labeled "May contain MDMA."