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The iQ font:
Why didn't I think of that?
Looks like they were using FontForge to make the actual font ...
I drove to work today. I'm gonna try that on the freeway going home this afternoon.
I’m not so impressed with the font as I am with the tight turning radius and handling of a Toyota Yaris. But that’s pretty much the point, so bravo to PleaseLetMeDesign for the best car advertisement I’ve seen in years. I expect this one will win some well-deserved awards.