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Been [re-]designing this logo for awhile. The firm is [removed by moderator]...and their focus is helping small businesses succeed, freelancers included. They are currently expanding, and developing an online presence....hence the need for a stronger logo. They offer:
-Organizational psychology resources
-Business management advice: growth, profitability, maximum efficiency
Everything targets small to medium-sized business owners. Their name is similar to the word 'innovation' for the fact that most of their ideas are copyrighted and unique. Very effective business management information, trade secrets. They're innovative, with the intent of using that innovation for the betterment of their clients. They like making things better.
I tried as hard as I could to come up with a logomark; no luck. I'm suffering from creative blocks. If anyone has ideas as to what a symbol could be, or might best represent from the above info, that would be lovely, and very appreciated.
So here's what I have: two different directions. I'd still love a logomark, but....type-only seems to be my best bet. Thoughts??
Please let me know what you think. Thanks!
[link removed by moderator]