Whither Trajan?!

Nick Shinn's picture

Today I was reading the entertainment section of my daily newspaper, and noticed that not a single movie title was set in Trajan.
IMO this is part of a general trend to more and better typography. I have my theories on that, but right now I'm wondering, are there any particular reasons, structural or cultural, for Hollywood's sudden typographic sophistication?

cuttlefish's picture

For a while, it seemed like all the comedies had poster titles done in Futura Black caps, in red, sometimes with a yellow outline. They seem to have moved away from that too in recent months.

merkri's picture

Maybe because it's the summer and Trajan isn't as appropriate for summer flicks?

Si_Daniels's picture

Aren't box office receipts down big-time vs last year. Someone should map box-office take against trends around Trajan poster use.

Also perhaps Trajan's Wall Street associations are hurting it.

typerror's picture

Just maybe all the studio designers had been using pirated copies, Adobe found out and so all the designers dumped them before they got caught. And since there is a recession, spending has been cut off and they cannot afford to buy legal copies : )

Michael

Quincunx's picture

Maybe they also noticed all the jokes that were made about it on the internets?

Richard Fink's picture

Everybody's strapped. This sounds like liquidation. They're taking all their old typefaces and trajan 'em in.

fallenartist's picture

http://www.apple.com/trailers/
I can still see some titles in Trajan, but true, much less than used to be.

________
AL

typerror's picture

Richard

The prize of the day goes to you... I would have expected Dezcom to have come up with that one.

Michael

Richard Fink's picture

ChrisL is good, I grant you. I'm the new kid.

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