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This logo is for a small architects firm. The majority of their work is for local homeowners (house extensions, refurbs, etc). They are a small company, with only about 5 employees.
Although this is pro bono and no real brief was provided, I talked to the owner of the company and he said that one of the main selling points of the business was that every client got the full and undivided attention of a fully qualified architect (I had presumed every architects business would do this but there you go).
Based on what I was told about their audience and business mantra, I tried to design something friendly and personable that would appeal to their clients without losing the professional look required for something people would be spending a lot of money on. At the moment it is just the logo, I plan on adding the company name later, but want to hear critique of just the logo for now.
I've spent quite a bit of time on this and am in need of fresh eyes. Would be great to hear some critique.
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