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The Story of the Trump Logo
Posted by Ricardo Cordoba in
1 Jun 2009 — 11:13am
1 Jun 2009 — 11:13am
"Der Scutt, the architect of Trump Tower, designed the Trump Tower logo. (...) Scutt, however, says he did not consider the typeface’s history when he chose Stymie. 'I couldn’t give a rat’s ass as to the history of it,' he says. 'I chose it because I liked it.' ”
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1 Jun 2009 — 11:40am
Makes sense to me. People worry too much about the historical associations typefaces have because they forget that most non-designers haven’t a clue about anything more than a few decades old. Aesthetics are a hell of a lot more important.
1 Jun 2009 — 1:06pm
Well, I think this architect qualifies as a non-[graphic] designer... ;-D