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we are involved in the rebranding of romania's seventh IT company and we have analysed so far rebranding programmes for IT companies. almost all of them go for the logotype solution.
so, we tried to develop a logotype based on the visual personality of the old logo, in an attempt to preserve some brand equity. I wanted to ask all the great type designers on this forums where they get theit inspiration from.
how do you start working on a logotype?
is the solution we came up with acceptable from the type pont of view? thank you all so much ....
PS: there is another thing bothering me now: brand's verbal distinctiveness lies in its "X", but this letter evolved into a visual cliche. what's left to be done?