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Portugal Telecom Rebrand
Posted by DavM in
27 May 2009 — 5:24pm
27 May 2009 — 5:24pm
Is it only me or this brand has lost a lot with this recent rebrand?
It went from an alphabet wolf ollins had created straight to a embossed 3d wall power outlet?
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2 Jun 2009 — 8:39am
That is pathetic.
Probably cost them 10 grand.
2 Jun 2009 — 8:41am
I've heard of cookie-cutter designs but this seems to be more baking tray. And how does the counter of the P stay in place? I can't see any obvious wires holding it there.
2 Jun 2009 — 9:38am
I heard it was 1 million euros (in US: 1 billion euros)... "Mybrand" designed it, it's a controversial company...
http://www.meiosepublicidade.pt/2009/05/15/a-nova-imagem-da-pt/
2 Jun 2009 — 10:44am
If that's true, than it's an expensive photoshop filter.
That logo is a joke.
2 Jun 2009 — 11:06am
>I heard it was 1 million euros (in US: 1 billion euros)...
Sounds like they used the currency conversion formula the European Union regulators use when fining US companies.