Fonts and Authority Perception (Psychology)

thomasv1's picture

I'm doing my Bachelor Thesis in English Language and Culture on the perception of typefaces. I intend to establish the existence and extent of the phenomenon that authority is transferred upon the reader through reading the font. So, by having the participants rate texts on authority, I intend to establish that serifs are more authoritative than sans serifs.

So, my question is, have you perhaps come across past research dealing with the subject of fonts and perception? Currently, I'm looking for any info I can get. Any websites, papers, journals... I'd love to hear from you.



bemerx25's picture

Moderators please delete samueljaxon's spam. And maybe take them outside for a little chat about appropriate behavior...

russellm's picture


Chris Dean's picture

Is SJ a bot?

Food for thought: Non-zero-sum relationships. An interesting debate between pre/post internet generations.

Syndicate content Syndicate content