Downturn by James Puckett. Now with embedding-friendly license.

blank's picture

Downturn was most directly inspired by letters painted on the wall of an old medical warehouse in Washington, D.C.. Other inspirations include lettering on manhole covers, metal signs and machinery in New York and DC.

Its quirky letterforms and deliberately uneven color reflect the typographic naiveté of signpainters and engineers more interested in impact than consistency. (That’s not a general dig at signpainters, just the typographically naive ones).

Chunky, in-your-face letters make Downturn appropriate for posters, packaging, headlines and other places you need a big impact.

Downturn is available for licensing at MyFonts—$25 per weight, $90 for the family. Web embedding licenses will be available at a later date.

Click here to download a PDF specimen.

aluminum's picture

Due to the current downturn, any discounts to the currently unemployed? Wink, wink... ;0)

Nice work, James!

blank's picture

Due to the current downturn, any discounts to the currently unemployed? Wink, wink... ;0)

I considered it, but then I remembered that I’m unemployed ;)

typerror's picture

I like it James... the Ultra really shines!!!!!

Michael

Jos Buivenga's picture

Not only did you release a very fine typeface, but you also established a new foundry. I have much respect for your persiverance & endurance!

blank's picture

The foundry establishing still has lots of work to go. I have three governments worth of bureaucracy to deal with and a new web site to build. Good thing I’m unemployed!

eliason's picture

Congrats and good luck!

William Berkson's picture

Good on you! I was skeptical when you posted this on critique, but you pulled it off. Good Luck!

paul d hunt's picture

i hope downturn causes an upturn in your royalties checks! :^D

Dan Gayle's picture

Already had a chance to use it on one of my websites: impoundloan.com

Dan Gayle's picture

But yeah, congratulations! It's awesome.

blank's picture

In keeping with the tough times theme, I’ve discounted Downturn by 25% through Thursday. That’s $18.75 per weight or $67.50 for the family.

Höfe's picture

What is this? This is no good. How can you use this for?

Also, your image is 1-2 pixels off center. Please center.

Brown is no good to see the type. Only black & white. Please correct. thank you.

daniel_poeira's picture

This is pretty cool. I particularly enjoyed the way the uneven "fatty" vertical lines look on smaller sizes. Good luck on your new foundry!

Jos Buivenga's picture

thank you.

What is this? No uppercase when starting a sentence? That is no good! Please correct.

Martijn van Berkel's picture

I like it, only I think the small caps are a little to small. ;)
Keep up the good work!

Kind regards,
Martijn van Berkel

Sye's picture

congrats james, all the best!

Nick Shinn's picture

Good thing I’m unemployed!

Entrepreneurs are never unemployed.

blank's picture

I like it, only I think the small caps are a little to small. ;)

They actually are a little on the short side. That’s because Downturn is spaced very tightly on the assumption that it will primarily be used at larger sizes. The tight spacing made the small caps clash with the caps in too many places, so they had to come down a little.

dezcom's picture

Congrats, James! Best wishes for a bounty from self-employment :-)

ChrisL

canderson's picture

I look forward to seeing this in the wild. I like the heaviest weight as well... In a way it could maybe go one notch heavier, although I don't know what you would call it.

Dan Gayle's picture

Dowturn Blob

Dan Gayle's picture

No, that doesn't fit Downturn, since no one gets fat in a recession. Except the Fat Cats holding us down.

I think it would be better if Ultra was just made super fatter, then graduate the sizes down the tree using the current naming.

Dan Gayle's picture

So that makes two WPA/Depression inspired typefaces. You have anything else? Your version of Eagle is very cool, by the way.

dezcom's picture

Maybe Downturn Ursa for the bear market?

ChrisL

blank's picture

I think it would be better if Ultra was just made super fatter, then graduate the sizes down the tree using the current naming.

The superheavy versions are in the works. Expect one or two more weights and maybe a version with the counters removed.

You have anything else?

I’m trying to do something more upbeat. Although I have sketches for a downturn slab filed away for later…

And I have updated the license for Downturn; it now allows all forms of web embedding I could think of, including direct linking to the files.

Sye's picture

Nice! (also as an aside, this is my first post from my new iPod touch :-)

Si_Daniels's picture

>Entrepreneurs are never unemployed.

Like actors?

dezcom's picture

They are just between gigs.

ChrisL

corbet's picture

Nice work James. I just purchased it to explore some ideas for a new identity. It fit nicely with the sketches I was doing. Thanks.

Ricardo Cordoba's picture

Belated congrats, James! (I gotta start visiting the Release forum more often!)

Like typerror, I too love the Ultra weight. Keep up the good work! May this lead to a steady stream of $$$ coming your way!

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