untu.ms Logo

reinis's picture


 
This is an interim logotype for my personal website, untu.ms. It used to include the dot from the address as well, but I couldn't make it work, so I took it out. The word "untums" means "whimsy" in Latvian. I'd be very grateful for any critiques.

bemerx25's picture

Well it's certainly different - I really like your u's and how they connect to the other letters - those shapes definitely have a sense of the whimsical about it. I'm not sold on the offset colors. It's a touch disturbing and detracts from the whimsical mood. Just some thoughts.

Lex Kominek's picture

Maybe you could "punch" the dot as a hole in the 'um' connection.

- Lex

Chris Meeks's picture

I see the 3-d thing you are doing. But to me it comes across as jarring, not pleasing. I don't think a logo should ever frustrate someone's eye.

In terms of the actual mark, the u-n and u-m connections are nice, but I feel like the "t" and "s" need a lot of attention to make them feel similar. right now they stick out as being different.

aluminum's picture

I don't mind the 3-D thing but I agree with Chriss the T and S are the odds one out still.

What's missing in those is the rounded inner corner that the other letterforms have.

It'd be easy to add to the S by connecting it to the M. The 't' will be tricker.

reinis's picture

Sorry for not following up. I feel like I've painted myself in a corner with this concept. I tried some of the suggestions like connecting the letters or punching a hole in the corner, but it either still looked boring or was unreadable. I guess I need to just start over.

Ed_Aranda's picture

To me, the effect you have on the type looks like bad registration on a printed piece. As for the letters themselves, not really my style, but I can't say that it’s done poorly.

reinis's picture

The treatment is actually more accidental than intentional, since I took this version of the logo from my blog design. The shape is the part that interests me. I guess I should have spelled that out. Here's a version with less distractions, the "t" merged into "um" and a hole punched out:

Personally, I still read it as "untums", but I'm not so sure it'll be as clear to others.

Lex Kominek's picture

I'm just seeing "unt.ms".

- Lex

reinis's picture

No surprise there, I guess. Here's a version sans the merging:

Ed_Aranda's picture

Hmm, reminds me of body piercings.

reinis's picture

Ew, that's unfortunate. I have earrings, but piercings elsewhere aren't my thing.

Looking at the merged and non-merged version again, I'm pretty sure the problem comes from the letter "t". The merged one (lacking the "t") seems much better.

Lex Kominek's picture

Maybe you could merge the crossbar of the 't' into the top of the 'u'.

- Lex

apankrat's picture

It's kind of hard to read it as "untu.ms" and not "untums" without knowing it's a quirky domain name. I mean if I were to see on a website, then, yeah, I'd know what the punched out hole is about. But if you were to show me this printed on a paper, no way I'd read it as a web address.

Nice wordmark though. I can read the merged version OK, it's legible enough.

reinis's picture

Oh no, space aliens are invading my logo~!

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