(x) 57 HEINZ 57 - WarholA - custom type {Mike Y}

zpunktled's picture



I really love the letter Z in HEINZ in this image of a Andy Warhol boxwork from 1964.

what font can this be?
and what about 57 ?






xensen's picture

Tempo Heavy Condensed (designed in 1931) is similar. The Z is probably custom.

zpunktled's picture


yes... Thanx Tom!
Tempo looks quite similar...
although the numbers 2 and 4 (on the box) have cut corners.

what about 57 ?

and

"The World

bowfinpw's picture

You should remember that the Heinz 57 brand name is much older than computers, so finding digital fonts that match is more coincidence and/or luck than design. Tempo is just similar.

I doubt if you can match the 57 without a lot of outline manipulation to an existing font. You are better off scanning it.

The script is pretty similar to an old Berthold script called Houston BQ (see below), which I cannot find at Berthold any more, or anywhere else on the web right now. This sample from my Script Font ID Guide was provided for me, by another font collector.
Houston BQ

zpunktled's picture


FACES are FRIENDS! yes i will need to buy one of them Warholboxes and scan.. : )
Thanx Mike!
that Script Font ID Guide should be provided for all Typophilers for Xmas! Let us hope Santa is here at this forum... i wonder what his nickname is...

bowfinpw's picture

yes i will need to buy one of them Warholboxes and scan.. : )

Or a Heinz ketchup bottle ;-)

that Script Font ID Guide should be provided for all Typophilers for Xmas! Let us hope Santa is here at this forum... i wonder what his nickname is...

Ho, Ho , Ho! The Script Font ID Guide is online where anyone can use it anytime.

Richard Hards's picture

A bit off topic really

xensen's picture

Here you can see what look like little serifs on the original S, which is curious.

It also looks like they have blunted the cut on the corners of the Z.

porky's picture

I guess this is a return to "Beanz Meanz Heinz"

porky's picture

But we work in a trivial business for the most part, Yves, when we put our creative skills to work for commercial companies. It pains me that our profession has the ability to change people's minds on the environment, on issues of equality, poverty and so many good causes, but most of us just help to sell beans.

Or in my case, DVDs from giant power hungry greedy studios.

porky's picture

Can I come work in your studio then please? I'll be very quiet and I can make tea better than any euro mainlander!

Bald Condensed's picture

Frankly, it IZ bad. Oh, the stupidity... :-)

Bald Condensed's picture

I guess this is a return to spending obscene amounts of money
on trivial nonsense which would've been much better spent on
actually feeding people.

Bald Condensed's picture

Well I guess I must be lucky as our client base consists
for something like 80% of "responsible companies":
left-wing, eco-friendly, equal-opportunity and whatnot :-)

Bald Condensed's picture

HAHAHAHAHAHAHA

I'll mention you to the powers that be next time we're hiring.
You'd better work on them Dutch skillz then!* :-)

(*) Actually that's not really necessary: Flemish people just
lurve to show off their knowledge of the English language.

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