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A client I've been working with KT Tape (Kinesiology Therapeutic Tape), a professional-grade athletic tape has requested a rework of a typographic logo I did for them a while back. They want the logo to be more emotive and human. They said they have gotten comments that the big K in their current logo reminds people of K-Mart. (Not good!)
The second image is a mockup of exactly what they asked for in a new logo...a logo based on a victorious human form! I feel like this approach is dated and I prefer the old logo. I suggested we meet in the middle and just do a more stylized K or KT using curved lines. What do you guys think?
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