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EDP is the portuguese electricity company that presented today it's new Identity where joins Natural Gaz + Electricity and gets a brand new band designed by MY BRAND.
According to the company after a series of clients survey, they considered the old identity as "distant" & "Abusive" (BLUE LOGO BELOW).
The new Identity is described as "A smile looking for CLOSENESS".
What do the typophiles think? The change of a turbine for a smile is a radical shift, but on my oppinion the "smile on a house light switch" with the VAG Rounded Bold fails on giving the strong and secure group this group has. This brand and this type could be on a candy bar...