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New EDP logo.
EDP is the portuguese electricity company that presented today it's new Identity where joins Natural Gaz + Electricity and gets a brand new band designed by MY BRAND.
According to the company after a series of clients survey, they considered the old identity as "distant" & "Abusive" (BLUE LOGO BELOW).
The new Identity is described as "A smile looking for CLOSENESS".
What do the typophiles think? The change of a turbine for a smile is a radical shift, but on my oppinion the "smile on a house light switch" with the VAG Rounded Bold fails on giving the strong and secure group this group has. This brand and this type could be on a candy bar...
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19 Jul 2004 — 12:31pm
I can appreciate the amount of effort it has taken you to arrive at this simple and effective mark. I wonder if you would like to pursue this further by using a photo of a light switch with the two screws as eyes and the drawn smile you have above. Then it could not be confused with, or look as if it should be a mark for a candy bar.
19 Jul 2004 — 2:43pm
This ID was made by MYBRAND, it's not a brand of mine
.
19 Jul 2004 — 3:11pm
I agree that the softness of this logo does not connote the same feeling as a strong, reputable company that I feel should be.
A serif font would've worked better in my mind.
19 Jul 2004 — 3:35pm
That is not a smile because it has no eyes.
An electric oven has been used to bake the type,
so there is something electric ;-)
EDP: Electricidad De Panadero?
Sorry, maybe that is Spanish.
Ate' *logo*!
AS
20 Jul 2004 — 7:29am
'abusive'? Is that the client speaking or the branding firm? ;o)
The smile is the new swoosh these days...
22 Jul 2004 — 9:23pm
The smile is the new swoosh these days...
Just thinking the same thing, funny.
23 Jul 2004 — 5:46am
There is a risk in grasping symbols.
I could agree with "feeling-Nike" but I would repeat that
what shown is not a smile because it has no eyes,
besides people usually have no square faces,
but I've never been in Portugal :-)
AS
25 Jul 2004 — 10:20am
A EDP tem boas raz
26 Jul 2004 — 2:10am
Mr. Jo
26 Jul 2004 — 10:58am
Its very Playmobil. I can see it as a toy smile.
www.playmobil.com
29 Jul 2004 — 8:03am
Dear Sirs,
I have recently subscribed as a member of your forum, where I wanted to
participate in a few topics. However, I am afraid I made some mistake when
applying, since my mailbox is being flooded with messages that do not
necessarily interest me. I would be grateful if you would let me know how to
fix this problem.
How canI unsubscribe?
Yours faithfully,
Jo
29 Jul 2004 — 12:46pm
Good thread Adriano! I saw this new logo some days ago and I confessed that I had a bad reaction. This new logo don
30 Jul 2004 — 2:58pm
http://www.wulffmorgenthaler.com/log/FK30072004.gif
1 Aug 2004 — 4:49pm
I agree Ricardo, they are loosing their identity. BTW, do you know the MY BRAND design company that did this?
It reminded me this logo from monolinea.com.
2 Aug 2004 — 3:42pm
Why not Comic Sans?...
I sure hope the decision of "rebranding" EDP wasn
29 Jul 2004 — 9:11am
Jo