American 40s lettering

mlvr's picture


I've been doing some research to find a typeface to match my 1946 chris-craft race boat that I am currently renovating. I haven't found the right one yet though. When it comes to typefaces I realize it was popular with sans-serifs and bold display type. Which is not too bad but I want something with a bit more edge. So either that or if anyone could put me in the know of some hand lettering inspiration/fonts popular in the 40s?

Looking forward to some input, thanks!


Randy's picture

Is this for setting the name? For replicating the 1940's CC logo?

Baseline scripts by Leslie Cabarga eg Raceway might be what you want?

mlvr's picture

It's for setting the name. Thanks for the tips, however I associate them more with car typography. I thing perhaps it should be more free hand lettring style. Anything else comes to mind?

Thanks again!


Nick Shinn's picture

Wouldn't script be too similar to the Chris Craft logo?
Why not have an all caps roman type (sans or serif) to contrast with the logo?
Stellar is an interesting mid-century American face, a little more animated than Optima.
I like the look of colored lettering on wood, but with a fine gold outline, the metallic effect acting as a buffer zone.

mlvr's picture

Nick, the CC logo goes on the hull side, and doesn't really interfere with the transom type I think. Stellar is an interesting choice but perhaps more for a cruiser kind of boat.

I'll try to explain what I am looking for...

First please have a look at th boat. One of the smaller pleasure crafts/ski boats that CC built at that time. One of the models were named rocket and had a hand drawn rocket silhouette on the hullside. My boat will hopefully look something like this one day. The rocket model:

My intention is to have a simple, kind of naive and cartoon-esque feeling on the type. That's why I am looking at hand lettering - to add that homemade look to it. Here's some references of what I'm into:

The name of the boat is Libertine and will perhaps be typed with year i.e. "Libertine '46" and followed by "STOCKHOLM" where it is located, set in a complementing sans-serif.

What do you think about Charbonne, any of the oblique styles:
Or When it comes to scripts I like these, without none of them being the right one: and


jupiterboy's picture

Probably worth your time to look through these:

Mr. Stalwart possibly being the most direct of the bunch based on my impression of what you want.

Syndicate content Syndicate content